September 17, 2024

Digital and Social Media Marketing – A Results driven approach (3rd edition, 2025)

Digital Marketing A Results driven approach book 3rd edition 2025

Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.

Purchase your copy or order an inspection copy

Attend the Digital and Social Media Marketing: A Results Driven Approach – 3rd Edition book launch event at Mon, 7 Oct 2024 15:30 – 17:00 BST

Join us online for a virtual gathering where we celebrate the release of this book.
Learn about the latest trends and strategies in digital marketing from industry experts. Register at:

https://digitalandsocialmediamarketing.eventbrite.co.uk

This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to:

  • consider the concept of GDPR as a sound framework for responsible marketing
  • offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals
  • place emphasis on the importance of crisis and reputation management
  • explore the latest material in big data, data management and data privacy
  • cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence
  • provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes

This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.

Heinze, A., Fletcher, G., Cruz, A., & Fenton, A. (Eds.). (2025). Digital and Social Media Marketing: A Results-Driven Approach (3rd ed.). Routledge. https://doi.org/10.4324/9781003372189

First Published 2024/ 2025

Pub. LocationLondon

DOI: https://doi.org/10.4324/9781003372189

Pages 386

eBook ISBN9781003372189

Subjects: Marketing, Economics, Finance, Business & Industry

TABLE OF CONTENTS

chapter  0|22 pages

A visual introduction to marketing in a digital era

ByGordon FletcherAbstract Get Access

chapter 1|28 pages

Navigating global challenges

ByRomas MaleviciusAleksej HeinzeAlexandra CoustonAbstract Get Access

chapter 2|22 pages

Unleashing growth with stakeholder-centric perspectives

ByAna CruzAleksej HeinzeMilanka SlavovaAbstract Get Access

chapter 3|18 pages

Horizon scanning for insights

ByAleksej HeinzeAna CruzMilanka SlavovaAbstract Get Access

chapter 4|20 pages

Developing a stakeholder value persona

ByAna CruzAleksej HeinzeAbstract Get Access

chapter 5|17 pages

The marketing landscape

Strategy and business models

ByAna CruzAleksej HeinzeAbstract Get Access

chapter 6|18 pages

SMART evidence-based decision-making

ByQuentin IsseléAleksej HeinzeAlex FentonAbstract Get Access

chapter 7|16 pages

The combined power of qualitative and quantitative insights

ByQuentin IsseléAleksej HeinzeAlex FentonAbstract Get Access

chapter 8|20 pages

Crafting projects and planning campaigns

ByAnna TarabaszAbstract Get Access

chapter 9|15 pages

Engaging stakeholders with captivating content

BySophie IredaleAleksej HeinzeMartin J WilliamsAbstract Get Access

chapter 10|20 pages

Building an irresistible digital presence

ByAna CruzStelios KaratzasAbstract Get Access

chapter 11|12 pages

The art of influencer marketing

ByAna CruzAlex FentonAlexander ChristovAbstract Get Access

chapter 12|21 pages

SEO strategy for a digital presence

ByAleksej HeinzeMontserrat CanoAbstract Get Access

chapter 13|24 pages

Using search engine optimisation to build trust

ByAleksej HeinzeMontserrat CanoAbstract Get Access

chapter 14|17 pages

Orchestrating social media optimisation

ByAlex FentonWasim AhmedMaxwell KimamoAbstract Get Access

chapter 15|18 pages

Demystifying paid advertising

ByElena VitkauskaitėDidier MayeurAbstract Get Access

chapter 16|18 pages

Curating on-the-go experience

ByMichael EbiaAleksej HeinzeGordon FletcherAbstract Get Access

chapter 17|19 pages

Marketing to organisations in the digital era

ByAna CruzAnna TarabaszAbstract Get Access

chapter 18|15 pages

The future of marketing

ByGordon FletcherAbstract