Digital and Social Media Marketing
What makes this Digital and Social Media Marketing programe unique
Welcome to the JEMSS community, we're a team of digital marketing enthusiasts and academics from universities and businesses across Europe. Our mission is to create a sustainable Digital Marketing Masters Course and an online community for marketing practitioners throughout Europe to share, discuss and learn about the constantly evolving digital industry.
JEMSS project was live from September 2013 to October 2016. The #passion4digital community was established and we now maintain this resources for the Joint Masters in Digital and Social Marketing Course.
Our book is now available to purchase and the MOOC is free to access!
This stage included report work, as well as surveys based on focus groups in a great number of EU countries. The objective was to get insights about the target audience and develop the most relevant programme for them. This stage is now complete.
The research is complete. The MSc Digital Marketing is ready for students to sign up
The MOOC is live, Conference took place on 14th September 2016 and the Book is ready for pre-order from Amazon
Our #passion4digital digital community is live and thriving!
You’ve got universities, academics, students and SMEs from right across Europe to get involved with and share your digital marketing knowledge and experiences. Join our community now and become part of Europe’s most exciting digital marketing networks.
Dr Aleksej Heinze
Dr Alex Fenton
Dr Gordon Fletcher
Dr Tahir Rashid
Dr Ana Cruz
Dr Adrian Solomon
Tomasz Bartosz Kalinowski
Join the conversation
Get in touch
Are you a small business that would like to offer a placement for students? Or maybe part of another academic institution and could add benefits to our community? Whatever your background, we’re constantly looking out for digital enthusiasts to get involved. Drop us line today!
The latest updates from our JEMSS project
Nowadays, the Internet represents a big part of our lives. In the past decades, digital transformation and adoption have been at the forefront of every sector and industry. Indeed, new technologies have made digitalisation indispensable in order to sustain their business models and prosper.
However, traditional media continues to stay very popular and important in the daily lives of citizens. Many individuals still listen to the radio while driving to work, read the newspapers on their commute and of course, watch TV while cooking or during dinner with their family. But, over the last 20 years, the Internet and its ecosystem have taken up an important part within our society. This is particularly prominent amongst the Generation Y consumers. These individuals do not know the world without the Internet…
This transition to digital has a huge impact on traditional media. Traditional publishers, therefore, need to find new solutions to remain competitive. So, how is the traditional media industry responding to this digital transformation and evolution?
What is Artificial Intelligence? How can Artificial Intelligence (AI) enable marketing techniques to become more precise and personalised? This technological development mixed with the improvements done in neurosciences allows marketers to be closer to their audiences by understanding them better and better serving their needs. However, current marketing activities are dominated by humans.
This begs the question – will the future of Marketing be dominated by Humans of Artificial Intelligence?
Increasingly, we have to combine the human approaches of market segmentation with Artificial Intelligence which is based on machine learning technology:
“Thanks to artificial intelligence, every user reaction can be converted in real time to the next best action”
Despite the decrease of the media buying budgets from the giant advertisers, the part of the digital communication budget is still increasing. This information demonstrates that the conventional media channels such as television, radio, cinema and outdoor are kept going down while the budget allocated to the digital media keeps skyrocketing. The most important and[…]
The first social network to have democratised augmented reality is Snapchat in 2015. Since then, many brands are using this strategy. In particular cosmetics companies have seen a big potential for them to improve their customer experience. They use more and more screens in physical shops in order to allow consumers to virtually try cosmetic products.
Email is a profitable channel! Yes, but only if certain rules are followed to achieve this profitability.
The presence of companies on the Internet has become essential. France alone had more than 36 million online buyers at the end of 2015. Email makes it possible to reach these millions of buyers at a low cost and helps to maximise the benefits of online presence for organisations.
One of the advantages of e-marketing is that it has no borders and that in a few clicks these few million prospective consumers can be engaged with. By creating a good visibility on the Internet via e-mail you can relay your digital communication campaigns at a lower cost while developing the growth of your company.
At JEMSS we recognised the benefits of internships as a part of the overall learning process when studying. We have already shared some of these with you previously but we have some more great examples of students that completed internships and the benefits of completing these.
passion4digital Tweets 9.45am registration open and we are raring to go! 10.00am we are live. Watch us here https://www.youtube.com/watch?v=qMlJwIQFo-0&feature=youtu.be&a 10.03am Everyone take their seats we are ready to begin! 10.05 Introductions 10.06 Stati Statev –We appreciate the efforts and look forward to creating the joint masters in Digital Marketing and the impressive outcomes such as[…]
It is a few days to the first ever Joint European Masters in Digital and Social Media Marketing (JEMSS) conference and the excitement is palpable! It can be likened to that which is felt when a child is born!
On September 14, 2016, a diverse group of people from within and outside Bulgaria will converge on the Grand Hotel Sofia, Bulgaria, to discuss Digital and Social Media Marketing. Their #passion4digital will shine through, and light up the streets of Sofia!
Networking at a Digital marketing conference is very important. Digital Marketing is an industry where things are always evolving rapidly. In order to keep up to date on the cutting-edge marketing trends, tools, platforms and technologies, one needs to carry out extensive research, read books and interact with peers and experts in the field. Digital[…]
We caught up with Kamikaze who give interns confidence and skills in digital. Read about Dominik Pietrasik and how he got on with his internship. Dominik Pietrasik, Management – Marketing (Masters), University of Lodz Kamikaze needed help to free up staff time to start new projects Kamikaze is an interactive agency working for some of the[…]