Digital and Social Media Marketing – A Results driven approach (3rd edition, 2025)

Digital Marketing A Results driven approach book 3rd edition 2025

Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.

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Watch the recording of the Digital and Social Media Marketing: A Results Driven Approach – 3rd Edition book launch event that took palce on Mon, 7 Oct 2024

Meet our book editors and also invited guests such as:

Jim Lecinski, Northwestern University’s Kellogg School of Management: ZMOT model in 2024.

Professor Jim Lecinski is a Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management where he teaches popular courses on Marketing Strategy and Omnichannel Marketing and was named 2022 Kellogg Professor of the Year. He is a recognized expert, in¬-demand consultant and keynote speaker with over 30 years of marketing industry experience, including a notable twelve-year career at Google, where he was Vice President of Customer Solutions for the Americas. Jim’s seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” was published in 2011 and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes.

Montserrat Cano, montserrat-cano.com: SEO in AI

Montserrat Cano is a seasoned global digital strategist and trainer, managing projects across various sectors in both English and Spanish-speaking markets. She excels in managing projects across various sectors, optimising business outcomes through efficient internal workflows. Montserrat is a speaker at international industry events and a mentor to fellow SEO and digital professionals. Appointed as an ambassador for Google’s Women Techmakers programme, she is dedicated to empowering women in technology. Montserrathas also co-authored two books on SEO. For more information, visit montserrat-cano.com.

Simon Lesser, Dragon Metrics: Tools for AI in SEO

Simon Lesser is the cofounder and CEO of Dragon Metrics. He loves building software that helps customers get the SEO data they need to make smart decisions. Getting his start in SEO working for agencies in the US in 2007, Simon later spent 6 years in China and helped co-found Dragon Metrics in Hong Kong shortly before moving back to the US in his current New York City.

Robert V Kozinets, University of Southern California: Netnographic data insights

Robert V. Kozinets is a multiple award-winning professional researcher and teacher. He invented and developed the multidisciplinary qualitative digital research method of netnography. Through his published research, Kozinets has provided insights into areas such as social media marketing, influencers and creators, fandom and marketing, and consumer activism. His work often ventures into the intersections of technology, markets, and culture. He has published over 100 articles and chapters as well as eight books and is currently working on a new book series on fandom co-authored with cultural studies legend Henry Jenkins.

Tina Judic, Tomorrow Group: The Future of Search

Tina Judic is the chairman and co-founder of Tomorrow Group, an independent agency network focused on performance, social, data science, and analytics, shaping the future of digital experiences. Tomorrow Group includes several innovative brands, such as /Found, a leading search performance agency utilizing PPC, SEO, paid social, and creative content, driven by Natalie Patel’s team, which employs data and AI to deliver winning strategies for global brands. /Disrupt, led by Stevie Johnson, is a thriving social and influencer marketing agency that specializes in the creator economy, blending culture, technology, and social engagement to boost brand narratives and performance.

Digital and Social Media Marketing: A results Driven Approach 3rd edition

This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to:

consider the concept of GDPR as a sound framework for responsible marketing
offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals
place emphasis on the importance of crisis and reputation management
explore the latest material in big data, data management and data privacy
cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence
provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes

This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.

Heinze, A., Fletcher, G., Cruz, A., & Fenton, A. (Eds.). (2025). Digital and Social Media Marketing: A Results-Driven Approach (3rd ed.). Routledge. https://doi.org/10.4324/9781003372189

First Published 2024/ 2025

Pub. LocationLondon

DOI: https://doi.org/10.4324/9781003372189

Pages 386

eBook ISBN9781003372189

Subjects: Marketing, Economics, Finance, Business & Industry