Digital and Social Media Marketing – A Results driven approach (3rd edition, 2025)

Digital Marketing A Results driven approach book 3rd edition 2025

Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.

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Attend the Digital and Social Media Marketing: A Results Driven Approach – 3rd Edition book launch event at Mon, 7 Oct 2024 15:30 – 17:00 BST

Join us online for a virtual gathering where we celebrate the release of this book.
Learn about the latest trends and strategies in digital marketing from industry experts. Register at:

https://digitalandsocialmediamarketing.eventbrite.co.uk

This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to:

consider the concept of GDPR as a sound framework for responsible marketing
offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals
place emphasis on the importance of crisis and reputation management
explore the latest material in big data, data management and data privacy
cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence
provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes

This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.

Heinze, A., Fletcher, G., Cruz, A., & Fenton, A. (Eds.). (2025). Digital and Social Media Marketing: A Results-Driven Approach (3rd ed.). Routledge. https://doi.org/10.4324/9781003372189

First Published 2024/ 2025

Pub. LocationLondon

DOI: https://doi.org/10.4324/9781003372189

Pages 386

eBook ISBN9781003372189

Subjects: Marketing, Economics, Finance, Business & Industry