Your way to a Digital Marketing career – JEMSS

The skills and knowledge that can be obtained from Digital Marketing are in increasing demand by marketing professionals. Online advertising, specifically through social media platforms, is now a hugely important way to enable effective marketing and reach existing and prospective clients. The use of these channels enables marketers to better engage with online users. This[…]

In search of students interested in Digital and Social Media Marketing

A three year project (JEMSS) started to develop a Joint European Masters programme in Digital and Social Media Marketing in October 2013. This project aims to develop digital marketing professionals for the new era of marketing. The digital economy evolves and companies need to be more competitive, by adopting new marketing strategies based on new technologies.[…]

Viral Marketing, students and JEMSS

The Internet and in particular social media has rapidly changed marketing. E-mail referrals, online forums and customer reviews have encouraged consumers to share information far more easily than before. Viral marketing describes any strategy that encourages individuals to pass on marketing messages to others, creating the potential for exponential growth in message’s exposure and influence. Before the[…]