What makes content viral? In a society where blogs, images, tweets and videos have the potential to be global worldwide phenomena reaching and engaging audiences in minutes we look at what contributes to them becoming viral and it’s usefulness in digital marketing.
The holy grail of successful content marketing campaign is that the content resonates with your buyer personas. Once your buyer persona engage with your content and start sharing it on your behalf the content becomes viral. One of the common challenges for students on the MSc Digitial Marketing is to see how different types of content resonate with buyer persona. Therefore it is alwyas a process of testing and learning which is needed for developing a successfull digitla marketing strategy.
When looking at virility of content and in particular when it comes to evaluating videos, a number of different models are available including the Berger’s (2013) STEPPS framework. Let’s have a detailed look at what the STEPPS model offers for a viral markeitng campaign. […]