4 Steps to Market Your Startup in Digital

  1. Content marketing

The content marketing strategy is to ensure that we reach the largest possible audiences through a combination of related content, storytelling about your startup. You can write a blog post or create an infographic to lead visitors to your website.

The creative content you created will be published on social media, targeted advertising to your target demographic users through posts, tweets and video content. Creation and posting of content on social media will generate interest in your business. Target your possible audience with sponsored/promoted content and surveys. Visibility of your website is the key to be successful in digital by disturbing valuable, consistent and relevant content.

2. Social media marketing

Nowadays, social media has become one of the most important marketing tools.

About 90% of marketers confirmed that social media is crucial to their businesses.  And 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies.

Social media can help in many ways with the benefits, such as increasing exposures and traffic, developing loyal customers, improving search ranking and generates leads, establishing thought leadership and increasing in sales.

Though businesses are increasingly adopting social media marketing, not all of them are doing it the right way. Many of them are making fatal social media marketing mistakes.  We should be focus on the issue to avoid mistakes.

Firstly, you choose the right social media marketing channel, then develop a social media marketing strategy. Just because one business is getting huge success through Twitter, it doesn’t mean you will get the same success through it as well.

If your potential customers are on Facebook, make Facebook your point of focus. Likewise, target your efforts on LinkedIn if your audience is on this professional network. For your startup, the best social media channel is where your potential customers hang out most.

A useful social media marketing consultant will build a customer persona first, then start creating a social media strategy for your business.

3. Email marketing

Email marketing is widely used to target potential customers to turn them into loyal customers. Here are specific benefits email marketing brings to startups.

First, when a business places a customer’s email collection form on a website/blog or social network, customer email data will be got voluntarily. Collecting these emails is free or very low cost and the data is highly accurate.

Second, from the collected email data, the company can send email announcements of new products and promotions to customers with a specific schedule. This will help increase the brand’s connection with customers.

Last but not least, email marketing is a tool with an algorithm that is less changed compared to SEO and social networks. This tool will minimize the risk of email marketing campaigns.

4. Pay per Click

A form of online advertising in which an advertiser will pay when a potential customer clicks on a site-targeted ad if the advertiser. An example of a pay per click promotion platform is Google Ad words. Basically, it’s paying for traffic instead of earning it organically through better search rankings for your site or doing some form of content marketing.

Pay per click advertising is a preferred method to increase your conversion rate, although it is obviously not as cheap as using other traditional organic means and SEO processes. A pay per click campaign should be studied very carefully to ensure that clicks that send people to your site will result in sales being made and not just stale traffic. That said, an effective PPC campaign that has a positive ROI (return of investment) allowing an increase of the customer base of a new or existing e-commerce site.

There is a lot that goes into creating an effective and profitable PPC advertising campaign. This starts with general industry knowledge and depends on selecting the right keywords, logical grouping, creating click-encouraging ads, and setting up good converting landing pages. This can go wrong at any stage, but anyone who gets it right can be rewarded by search engines with far fewer ad clicks and higher ad ranks on SERPs. This makes it even easier to create a lucrative campaign, so it’s worth learning PPC techniques and getting it right from the start.

This post was written by Yusuf, Carlos, Ann and Yuting.