A new home for #passion4digital community


UPDATED February 22, 2016

The submission stage for the survey has concluded. We would like to thank everyone for the time taken to complete the survey and the valuable answers.

We are pleased to announce that following the prize draw, Harriett Clarke has been selected as the winner of the Amazon Voucher. Please see below our winner’s kind words:

“Oh WOW what can I say I am most delighted to have won!!!! And as for my participating in improving the  #passion4digital platform: I am an advocate of further education and learning. It is fantastic that the #passion4digital platform has enabled persons from as far as my country Jamaica, to access such a beneficial course as the digital and social media marketing which has helped to dispel the notion that Social Media is only about getting a Facebook or Twitter account. The course has helped us to see that it is a very important part of the marketing and advertising process which is to be taken very seriously when developing a successful marketing campaign. I look forward to some day being able to access a Masters Degree from this very platform #passion4digital which has helped to broaden my digital marketing and social media skills.”


Apart from the work we are conducting on developing a MOOC, writing the core text book for the Joint Masters in Digital and Social Media Marketing course, we are involved in creating a new platform for the continuously growing #passion4digital community.

If you were already using Creative Hive platform, you will be happy to find out that #passion4digital community will have its own platform created to enhance your learning experience. Your new website address will be: http://my.mastersindigitalmarketing.org/YOUR_WEBSITE_NAME.

My masters in digital marketing #passion4digital community

Although we have been successful with the community developed on Creative Hive platform, we believe that more can be done in order to provide you the tools and support to showcase your work and share ideas with your Digital Marketing community peers. For this reason we would like to work with you on gathering ideas and feedback which will help us understand your requirements, and ultimately improve your experience when using our platform.

#passsion4digital community research overview

The work we are conducting for this new platform is also being used by Cristinel Mateias, a final year university student for his dissertation project. The aim of the research is to identify what are the deciding factors involved in the user engagement with an online community such as #passion4digital.

Furthermore, as the research results will be used in the development process for #passion4digital community platform, the process will be user-centric. This means that your role in this research is essential as a reviewer of the developed system and provider of additional information focusing on deciding factors when using social networking platforms.

If you would like to discuss this further you can contact Cristinel at c.n.mateias@edu.salford.ac.uk.

How can you shape #passion4digital community?

Initially we will conduct an online survey which will take no longer than 10 minutes.

We are offering a prize draw for a £20 Amazon voucher for completing a form. The deadline for completing the survey and registering for the prize draw is the 26th of February 2016 and the winner will be contacted by email within 48 hours after the deadline.To be entered into the Prize Draw you need to provide your email address at the end of the survey when prompted.

You will be required to answer a set of questions regarding your experience in using other social networking website, and also what are the main features you would expect from the new #passion4digital community platform.

In terms of the data confidentiality, your data is safe, and if you wish to participate to the prize draw the contact details will only be used for that purpose. The results will only be used in the development process and they will not be published. However, if you require access to the findings, access will be granted.

How will the survey data be used?

Before you proceed please read carefully the following terms and conditions. If you have any questions, please contact Cristinel.

  • I understand the purpose of the research and agree to take part.
  • I understand my role in the project.
  • I understand that I may withdraw from the research project at any stage by emailing Cristinel and if I choose to do so it will not affect my status now or in the future.
  • I understand that while information gained during the study may be published, I will not be identified and my personal results will remain confidential.
  • I understand that data will be stored on a secured storage system and if I require I will be granted access to the document.
  • I understand that I may contact the research team if I require further information about the research.

By continuing to the survey page you understand that you have read and understood the terms and conditions above.

Thank you for your time and looking forward to your replies to this short online survey

#passion4digital community

Go to form http://goo.gl/forms/KZ2dF7uu3O