Email is a profitable channel! Yes, but only if certain rules are followed to achieve this profitability.
The presence of companies on the Internet has become essential. France alone had more than 36 million online buyers at the end of 2015. Email makes it possible to reach these millions of buyers at a low cost and helps to maximise the benefits of online presence for organisations.
One of the advantages of e-marketing is that it has no borders and that in a few clicks these few million prospective consumers can be engaged with. By creating a good visibility on the Internet via e-mail you can relay your digital communication campaigns at a lower cost while developing the growth of your company.