Digital and social media marketing: #passion4digital partners meeting

Digital and social media marketing: #passion4digital partners meeting

It may have turned bitterly cold in Lodz, Poland this January but it’s the JEMSS project that’s heating up! The JEMSS team spanning 5 countries from across Europe are all meeting in the 4th Partner meeting. The team meet face to face and discuss the latest developments, including course structure, marketing updates and of course[…]

Digital and Social Media Marketing MOOC review: Greece

Digital and Social Media Marketing MOOC review: Greece

On Monday, the 7th of December 2015, the Digital and Social Media Marketing MOOC focus group event took place at the University of Sheffield International Faculty, CITY College in Thessaloniki Greece. The purpose of the event was to review the course which run from September to December 2016 and hear from MOOC participants what they[…]

Award worthy digital marketing course: JEMSS

Award worthy digital marketing course: JEMSS

The JEMSS project created digital marketing course – or using its full name Digital and Social Media Marketing MOOC (Massive Open Online Course) – has been recognised at the prestigious Northern Digital Awards 2016 in the UK after being nominated in the ‘Best Digital Marketing Campaign in the Third Sector.’ There has been much hype[…]

How to refine a digital marketing strategy?

How to refine a digital marketing strategy?

Creating sharable content is one of the strengths of digital marketing communications. The success of a digital marketing strategy can be measured by the resonance that marketing communications content receives with its target audience. Organisations are looking for ways to develop digital content that is relevant to their target audience and then to measure how that audience engages with the content.

It is important, for the successful implementation of a digital marketing strategy, to target the right channels with the right messages. For example, social media is often used for awareness raising, so may be inappropriate for sales related content.

digital marketing management

Digital marketing channels – Customer journey to online purchase

However, the above data from Customer journey to online purchase suggests that for example the decision to buy a room night in a hotel in the UK will often be influenced by social media – hence it would be appropriate to have sales related communications here.

One of the techniques that works well in digital marketing is to try small scale projects to observe the impact and learn from that engagement. Based on the results an activity and or the message could be stopped, replicated or refined.

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Fresh views from Student Interns: Testimonial from a JEMSS Intern

Fresh views from Student Interns: Testimonial from a JEMSS Intern

Digital social media marketing is not just the new trend from the marketing field that shifted the way businesses think – but also a great opportunity for the young generation to share their thoughts so that the leaders in this field learn from their fresh views! In this context, we would like to share with[…]

Week 3: MOOC Chapter 3 goes live

Week 3: MOOC Chapter 3 goes live

As you may already be aware the Digital and Social Media Marketing MOOC chapter 3 has gone live. This means we are almost halfway through the execution of the online course, with almost 11,000 students signed up its becoming more and more popular. It is not too late to join – so here’s your guide[…]

Thinking Digital Manchester, wants student’s like you.

Thinking Digital Manchester, wants student’s like you.

Young innovators and entrepreneurs are invited to apply for free places at the world-class forum. The Emerging Talent Fund welcomes rising talents to attend the Thinking Digital Manchester Conference free of charge. We’re looking for promising entrepreneurs, innovators, tinkerers, researchers, communicators and students in technology, science, entrepreneurship, innovation and/or creativity. After 8 fantastic years in[…]

Digital Marketing in Bulgaria: Growing business interests

Digital Marketing in Bulgaria: Growing business interests

  This blog was written by Alexander Christov, University of National and World Economy, one of the partners from JEMSS; He gives you a detailed insight on growing businesses due to the use of Digital Marketing in Bulgaria. It seems, that digital marketing and social media management in Bulgaria is developing – just like everywhere[…]

Hands on experience in digital marketing is important, theoretical knowledge is crucial

Hands on experience in digital marketing is important, theoretical knowledge is crucial

This blog is written by Rimantas Gatautis and Elena Vitkauskaitė, two of the Joint Masters in Digital Marketing tutors from Lithuania. It details their student’s success in the Google Online Marketing Challenge, an international marketing competition! While teaching digital marketing at the Kaunas University of Technology, we have supervised 35 teams of students who took[…]

Keyword density for SEO: really?

Keyword density for SEO: really?

Yes, you are right, it is keyword density we are discussing here. This is in the face of perennial discussions around “SEO is dead”, “Keywords are dead” and “Links are dead”. But we are in 2015, not 1995 – do we need to worry about keywords now? Google released a hummingbird update a couple of[…]