Below you will find detailed digital marketing case studies related to all chapters of the Digital and Social Media Marketing book. Please re-visit this page regularly since we plan to keep it populated with the latest case studies. We are particularly interested in sharing with you industry recognised, awards worthy case studies and are working with EU Search Awards to bring you the latest industry examples.
How to use these digital marketing case studies
This resource is here to help you learn about digital marketing. All case studies are shared with you via SlideShare allowing you to download, edit and copy what you require. This work is licensed under a Creative Commons Attribution 4.0 International License, you are free to:
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If you are planning a teaching activity or homework excercise, these case studies can help you to re-enforce the theory covered in the relevant chapters. Most of these case studies can work for a number of chapters and the suggested activities can help you to get the most out of the resources available. You can direct your learners to create a blogging account on http://my.mastersindigitalmarketing.org/ where they can virtually meet others learning digital marketing.
When you read a chapter it is sometimes difficult to capture the richness of the activities in the text. So, these case studies offer you an oportunity to visit web pages, explore online resources that make theoretical understanding more meaningful, so that you can see the results of the chapter’s content in practice. You are welcome to share your own thoughts about these case studies if you are learning on your own – using Twitter hashtag #passion4digital or on our free blogging platform http://my.mastersindigitalmarketing.org/ where you can find others learning digital marketing. Learning is a conversation – talk to others and help them to get a better understanding of the digital marketing world.
This work is licensed under a Creative Commons Attribution 4.0 International License.