December 12, 2016

Digital marketing case studies

Below you will find detailed digital marketing case studies related to all chapters of the Digital and Social Media Marketing book. Please re-visit this page regularly since we plan to keep it populated with the latest case studies. We are particularly interested in sharing with you industry recognised, awards worthy case studies and are working with EU Search Awards to bring you the latest industry examples.

Digital marketing case study examples

How to use these digital marketing case studies

This resource is here to help you learn about digital marketing. All case studies are shared with you via SlideShare allowing you to download, edit and copy what you require. This work is licensed under a Creative Commons Attribution 4.0 International License, you are free to:

  • Adapt — remix, transform, and build upon the materia for any purpose, even commercially.
  • The licensor cannot revoke these freedoms as long as you follow the license terms.

Attribution — You must give appropriate credit, provide a link to this web page, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

For educators:

If you are planning a teaching activity or homework excercise, these case studies can help you to re-enforce the theory covered in the relevant chapters. Most of these case studies can work for a number of chapters and the suggested activities can help you to get the most out of the resources available. You can direct your learners to create a blogging account on where they can virtually meet others learning digital marketing.

For learners:

When you read a chapter it is sometimes difficult to capture the richness of the activities in the text. So, these case studies offer you an oportunity to visit web pages, explore online resources that make theoretical understanding more meaningful, so that you can see the results of the chapter’s content in practice. You are welcome to share your own thoughts about these case studies if you are learning on your own – using Twitter hashtag #passion4digital or on our free blogging platform where you can find others learning digital marketing. Learning is a conversation – talk to others and help them to get a better understanding of the digital marketing world.

Chapter 1

Chapter 2


Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9


Chapter 10

Chapter 11

Chapter 12

Chapter 13

Additional material

Do you have any comments ? Questions please help the community going – contribute to and #passion4digital on Twitter.



Creative Commons Licence
This work is licensed under a Creative Commons Attribution 4.0 International License.