webinars

Webinars and online learning as “new” digital habits

The creation and development of the Internet has allowed new ways of working to develop: among them, remote working has established itself and become widespread. Containment linked to the Covid-19 epidemic has accelerated the implementation of remote work. Everyone is impacted: students, private or public executives, teachers, employees in the tertiary sector … Since March[…]

choosing influencers

Influencers: how to choose them and develop partnerships?

The importance to add influencer in your business Since the beginning of the 21st century, new communication tools have appeared. Social networks are now a must for communication, whether for small or large companies. They often go through reputable interlocutors called influencers. They have become the spokespersons for brands with the same notoriety as famous[…]

Is TikTok the next big thing in Social Media?

Is TikTok the next BIG Thing? The answer is YES and NO. So, why Tiktok? Let me explain. Many professionals, influencers and specialists have been trying to forecast recently and predict what’s next. What’s the next Facebook, the next Snapchat, or the next Instagram? and this has shifted all eyes on TikTok. Research shows that[…]

News paper reading

Will digital transition remove the need for traditional media?

Nowadays, the Internet represents a big part of our lives. In the past decades, digital transformation and adoption have been at the forefront of every sector and industry. Indeed, new technologies have made digitalisation indispensable in order to sustain their business models and prosper.

However, traditional media continues to stay very popular and important in the daily lives of citizens. Many individuals still listen to the radio while driving to work, read the newspapers on their commute and of course, watch TV while cooking or during dinner with their family. But, over the last 20 years, the Internet and its ecosystem have taken up an important part within our society. This is particularly prominent amongst the Generation Y consumers. These individuals do not know the world without the Internet…

This transition to digital has a huge impact on traditional media. Traditional publishers, therefore, need to find new solutions to remain competitive. So, how is the traditional media industry responding to this digital transformation and evolution?

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artificial intelligence in marketing

The future of Marketing is Human or Artificial?

artificial intelligence in marketing

What is Artificial Intelligence? How can Artificial Intelligence (AI) enable marketing techniques to become more precise and personalised? This technological development mixed with the improvements done in neurosciences allows marketers to be closer to their audiences by understanding them better and better serving their needs. However, current marketing activities are dominated by humans.

This begs the question – will the future of Marketing be dominated by Humans of Artificial Intelligence?

Increasingly, we have to combine the human approaches of market segmentation with Artificial Intelligence which is based on machine learning technology:

“Thanks to artificial intelligence, every user reaction can be converted in real time to the next best action”

Richard Bordenave.

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Programmatic media buying

Despite the decrease of the media buying budgets from the giant advertisers, the part of the digital communication budget is still increasing. This information demonstrates that the conventional media channels such as television, radio, cinema and outdoor are kept going down while the budget allocated to the digital media keeps skyrocketing. The most important and[…]

Augmented reality

The democratisation of augmented reality in the cosmetics sector

The first social network to have democratised augmented reality is Snapchat in 2015. Since then, many brands are using this strategy. In particular cosmetics companies have seen a big potential for them to improve their customer experience. They use more and more screens in physical shops in order to allow consumers to virtually try cosmetic products.

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