Content IS King! Yes, it is going to rule for several coming years. Content marketing is one of the most important keys to opening the doors of digital marketing With the right content strategy, you can connect with your audience, deliver your brand story, and also can set yourself apart from the competition. You may[…]
Nowadays, having a website is a must for a business or even for a person who hopes to make money online.If you are in this case, I found for you 5 verified methods that will allow you to bring visitors to your site. There are other means such as Blog articles, natural referencing (SEO), paid[…]
The creation and development of the Internet has allowed new ways of working to develop: among them, remote working has established itself and become widespread. Containment linked to the Covid-19 epidemic has accelerated the implementation of remote work. Everyone is impacted: students, private or public executives, teachers, employees in the tertiary sector … Since March[…]
The importance to add influencer in your business Since the beginning of the 21st century, new communication tools have appeared. Social networks are now a must for communication, whether for small or large companies. They often go through reputable interlocutors called influencers. They have become the spokespersons for brands with the same notoriety as famous[…]
‘The New Era Of Digital Marketing’ is the best selling digital marketing book of 2020. It guides readers to create a digital marketing plan, to gain customer’s attention, and define their personal brand. Lastly, this digital marketing book highlights ways to increase a companies revenue with the help of social media. James White is one[…]
Content marketing The content marketing strategy is to ensure that we reach the largest possible audiences through a combination of related content, storytelling about your startup. You can write a blog post or create an infographic to lead visitors to your website. The creative content you created will be published on social media, targeted advertising[…]
Is TikTok the next BIG Thing? The answer is YES and NO. So, why Tiktok? Let me explain. Many professionals, influencers and specialists have been trying to forecast recently and predict what’s next. What’s the next Facebook, the next Snapchat, or the next Instagram? and this has shifted all eyes on TikTok. Research shows that[…]
Nowadays, the Internet represents a big part of our lives. In the past decades, digital transformation and adoption have been at the forefront of every sector and industry. Indeed, new technologies have made digitalisation indispensable in order to sustain their business models and prosper.
However, traditional media continues to stay very popular and important in the daily lives of citizens. Many individuals still listen to the radio while driving to work, read the newspapers on their commute and of course, watch TV while cooking or during dinner with their family. But, over the last 20 years, the Internet and its ecosystem have taken up an important part within our society. This is particularly prominent amongst the Generation Y consumers. These individuals do not know the world without the Internet…
This transition to digital has a huge impact on traditional media. Traditional publishers, therefore, need to find new solutions to remain competitive. So, how is the traditional media industry responding to this digital transformation and evolution?
What is Artificial Intelligence? How can Artificial Intelligence (AI) enable marketing techniques to become more precise and personalised? This technological development mixed with the improvements done in neurosciences allows marketers to be closer to their audiences by understanding them better and better serving their needs. However, current marketing activities are dominated by humans.
This begs the question – will the future of Marketing be dominated by Humans of Artificial Intelligence?
Increasingly, we have to combine the human approaches of market segmentation with Artificial Intelligence which is based on machine learning technology:
“Thanks to artificial intelligence, every user reaction can be converted in real time to the next best action”
Despite the decrease of the media buying budgets from the giant advertisers, the part of the digital communication budget is still increasing. This information demonstrates that the conventional media channels such as television, radio, cinema and outdoor are kept going down while the budget allocated to the digital media keeps skyrocketing. The most important and[…]