NorternDigitalAwards 2016

What have we learned from the #NorthernDigitalAwards 2016?

NorternDigitalAwards 2016

On Thursday 28th January a team of three postgraduate students, five members of staff and two company partners from the Candidate Ltd set off on a journey to the Northern Digital Awards 2016.

digital marketing relationship

Salford Business School was up for a nomination with the Candidate Ltd for the best digital marketing campaign in third sector as part of project that develops a Joint Masters in Digital and Social Media Marketing. The campaign was around the massive open online course (MOOC) which allows free education in Digital Marketing and attracted over 14k students from around the globe.

We did not win, but the actual process of attending the Northern Digital Awards 2016 was an educational experience that you cannot read about – you have to experience it. offers a number of extra curricular activities for students to engage in developing their professional brand – see Creative Entrepreneur event as well as networks and attending of these awards one of these great occasions.


My masters in digital marketing #passion4digital community

A new home for #passion4digital community


UPDATED February 22, 2016

The submission stage for the survey has concluded. We would like to thank everyone for the time taken to complete the survey and the valuable answers.

We are pleased to announce that following the prize draw, Harriett Clarke has been selected as the winner of the Amazon Voucher. Please see below our winner’s kind words:

“Oh WOW what can I say I am most delighted to have won!!!! And as for my participating in improving the  #passion4digital platform: I am an advocate of further education and learning. It is fantastic that the #passion4digital platform has enabled persons from as far as my country Jamaica, to access such a beneficial course as the digital and social media marketing which has helped to dispel the notion that Social Media is only about getting a Facebook or Twitter account. The course has helped us to see that it is a very important part of the marketing and advertising process which is to be taken very seriously when developing a successful marketing campaign. I look forward to some day being able to access a Masters Degree from this very platform #passion4digital which has helped to broaden my digital marketing and social media skills.”


Apart from the work we are conducting on developing a MOOC, writing the core text book for the Joint Masters in Digital and Social Media Marketing course, we are involved in creating a new platform for the continuously growing #passion4digital community.

If you were already using Creative Hive platform, you will be happy to find out that #passion4digital community will have its own platform created to enhance your learning experience. Your new website address will be:


Digital and Social Media Marketing MOOC review: Greece focus group

Digital and Social Media Marketing MOOC review: Greece

On Monday, the 7th of December 2015, the Digital and Social Media Marketing MOOC focus group event took place at the University of Sheffield International Faculty, CITY College in Thessaloniki Greece. The purpose of the event was to review the course which run from September to December 2016 and hear from MOOC participants what they[…]