Mobilegeddon algorithm asks: is your website a mobile “friend” or a “foe”?

The 21st April 2015 is the day when Google is anticipated to roll out its latest mobile search page results ranking algorithm – mobilegeddon. In short – if your website is not mobile devices friendly it is unlikely to be shown in Google’s mobile users search results. The commercially sensitive secret formula that is used[…]

Successful start-ups in Europe are behind the US

Silicon Valley has become a synonym for successful start-ups, innovation and, with its ecosystem of super-moneyed venture capitalists, it is world renowned as a hub for new products and software. Europe meanwhile has struggled to produce the likes of Facebook, Amazon or PayPal, or to garner the levels of investment for its startups. But could[…]

A Masters in Digital Marketing: The key to success

Having a bachelors degree in a marketing related field might be useful, but have you ever considered the number of people nowadays studying an undergraduate course?! The number is significantly rising and to outshine the competition you have to offer additional skills to the job market. Many courses teach traditional marketing which is based on[…]

SME Employability

So, students want the best digital marketing jobs and SMEs want the best digital marketing candidates. How exactly do we go about ensuring that these two elements come together? In an era when SEO and social media in businesses is becoming the back bone to any digital strategy, having completed a SEO course is essential[…]

Research Stage

Search and social media marketing is exciting area for SMEs. However there is a clear lack of these area specialist around the Europe.  The JEMMS project compiled survey around 5 European countries interviewing SMEs and consulting SMEs in search and social media area aiming better understand needs of SMEs and design appropriate study programme. The[…]