Is TikTok the next big thing in Social Media?

Is TikTok the next BIG Thing? The answer is YES and NO. So, why Tiktok? Let me explain. Many professionals, influencers and specialists have been trying to forecast recently and predict what’s next. What’s the next Facebook, the next Snapchat, or the next Instagram? and this has shifted all eyes on TikTok. Research shows that[…]

artificial intelligence in marketing

The future of Marketing is Human or Artificial?

artificial intelligence in marketing

What is Artificial Intelligence? How can Artificial Intelligence (AI) enable marketing techniques to become more precise and personalised? This technological development mixed with the improvements done in neurosciences allows marketers to be closer to their audiences by understanding them better and better serving their needs. However, current marketing activities are dominated by humans.

This begs the question – will the future of Marketing be dominated by Humans of Artificial Intelligence?

Increasingly, we have to combine the human approaches of market segmentation with Artificial Intelligence which is based on machine learning technology:

“Thanks to artificial intelligence, every user reaction can be converted in real time to the next best action”

Richard Bordenave.

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keyword density for SEO- how what and why

Keyword density for SEO: really?

Yes, you are right, it is keyword density we are discussing here. This is in the face of perennial discussions around “SEO is dead”, “Keywords are dead” and “Links are dead”. But we are in 2015, not 1995 – do we need to worry about keywords now? Google released a hummingbird update a couple of[…]