This case study explores how PeerSpot successfully planned their website migration and fuelled explosive growth with the support of Sitebulb. You’ll see how identifying weak points, prioritising tasks and fostering team collaboration are key in overcoming the challenges of any website migration and SEO strategy, especially for large enterprises. While migrations are sometimes important, they[…]
In this case study, you’ll learn how guitarguitar, the UK’s largest guitar retailer, improved user experience (UX) and boosted organic visibility by optimising internal linking on their website. By leveraging Screaming Frog’s custom search function, they efficiently identified linking opportunities, reduced crawl depth and enhanced Search Engine Optimisation (SEO) performance, all while increasing user engagement[…]
In this case study, you’ll learn how the online retailer PcComponentes overcame fierce competition in the tech ecommerce space in the Spanish market by refining their content strategy. Faced with the challenge of increasing visibility and improving conversion rates, they leveraged Search Engine Optimisation (SEO) and content marketing tool Keytrends to boost rankings and enhance[…]
Is TikTok the next BIG Thing? The answer is YES and NO. So, why Tiktok? Let me explain. Many professionals, influencers and specialists have been trying to forecast recently and predict what’s next. What’s the next Facebook, the next Snapchat, or the next Instagram? and this has shifted all eyes on TikTok. Research shows that[…]
What is Artificial Intelligence? How can Artificial Intelligence (AI) enable marketing techniques to become more precise and personalised? This technological development mixed with the improvements done in neurosciences allows marketers to be closer to their audiences by understanding them better and better serving their needs. However, current marketing activities are dominated by humans.
This begs the question – will the future of Marketing be dominated by Humans of Artificial Intelligence?
Increasingly, we have to combine the human approaches of market segmentation with Artificial Intelligence which is based on machine learning technology:
“Thanks to artificial intelligence, every user reaction can be converted in real time to the next best action”
Richard Bordenave.
Yes, you are right, it is keyword density we are discussing here. This is in the face of perennial discussions around “SEO is dead”, “Keywords are dead” and “Links are dead”. But we are in 2015, not 1995 – do we need to worry about keywords now? Google released a hummingbird update a couple of[…]