Why Digital and Social Media Marketing is important?
Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK
Hi. Welcome to our Digital and Social Media Marketing MOOC. My name is Aleksej Heinze, and two of my colleagues, Gordon Fletcher as well as Tahir Rashid, will be taking you on a journey of discovery in terms of digital and social media marketing.
How to get the most out of this course?
- Engage with the video content
- Follow six chapter videos, quizzes, activities
- Develop a self-study routine for weekly commitments
- Communicate with others on the course using #passion4digital hashtag on Twitter
Each one of the units will have an academic introduction as well as an industry case study that explains that content in situ in different countries in and around Europe.
We really want you to join in on this process. Learning is a conversation, so do use the #passion4digital hashtag and share your thoughts and ideas as you go along on the course. Let’s meet these companies now.
Case study company: Sharecruit
Asta Cepulyte, Chief Executive Officer, Sharecruit, Lithuania
My name is Asta, and I am the founder and CEO of the social recruitment platform called Sharecruit. We have more than 500 companies at the moment, because it is a Business-to-Business Platform (B2B).
Business to business (B2B) refers to commercial transactions conducted between organizations
This is in contrast to commercial transactions between organizations and individual consumers – business to consumer (B2C)
We empower companies to find talented people for their organisations just using our online recruitment platform, which is focused on social media marketing.
Sharecruit is an innovative recruitment platform based on social networks and personalized job posts that helps organizations to attract relevant talent
Companies engage their employees to share job posts, and that’s how they attract talented like-minded people into their organisation.
Visit the Lithuanian case study company website at: http://www.sharecruit.com/
Case study company: The Candidate Ltd
Colin Telford, Managing Parther, The Candidate Ltd., UK
Hi. My name is Colin Telford, and I’m Managing Partner of a digital marketing recruitment agency in Manchester, called The Candidate. Our business is a recruitment agency so we help our candidate base find employment across the north west of England, in Yorkshire, and about 10% of our business is in London, Edinburgh, and Bristol – so we’re UK-wide.
The Candidate Ltd are finding that the skills of digital marketing are now reaching all sectors –
not just high technology organizations but also traditional organizations such as banking and finance need individuals with knowledge and skills in digital marketing
We help find candidates employment with a range of clients who all operate within digital marketing.
The Candidate Ltd are a digital marketing recruitment agency operating in the UK. The Candidate Ltd are finding that the skills of digital marketing are now reaching all sectors – not just high technology organizations but also traditional organizations such as banking and finance need individuals with knowledge and skills in digital marketing.
Visit the UK case study company website at: http://www.thecandidate.co.uk
Case study company: MONKS
Alex Charalambidis, Digital Marketing Strategist, MONKS, Greece.
My name is Alex Charalambidis and I’m the Digital Marketing Strategist in an integrated marketing company with the name MONKS.
Integrated marketing communications focusing on digital channels
Actually we like the term “integration” so we are offering marketing services across channels but with a focus on digital marketing services.
Majority of clients are in Business to Consumer (B2C) marketings – selling directly to their consumers who are the end users of the products and services
This is different from Business to Business (B2B) – where the customers are re-sellers of products and services
Our clients are brands and organizations so the majority of the times are B2C so we looking for individuals but sometimes we have cases with B2B so we are looking for other business, but our focus is on our client.
Visit the Greek case study company website at: http://monks.gr
Case study company: Dino
Kristina Chokoeva, Marketing Director, DINO, Bulgaria
Hi, my name is Kristina Chokoeva, and I’m the Marketing Director at DINO, Bulgaria. DINO is a product focus organization, which deals with the production and retails of clothes. We are fully vertically integrated since we have our own factory situated in Dabrovo.
Products focused organization in Business to Consumer (B2C) and Business to Business (B2B) environment
Producing and selling clothes mainly in Bulgaria
Additionally, we have a fully equiped design studio, and an in-house embroidery factory, and a printing house. The fact that we’re both manufacturers and retailers gives us more control and more flexibility in terms of delivering our production to the clients. In terms of selling, we have both retail and wholesale, and we operate under the brand name DINO.
Visit the Bulgarian case study company website at: http://dino.bg