Welcome to the Digital and Social Media Marketing: A Results Driven Approach – 3rd Edition book launch event at Mon, 7 Oct 2024 15:30 – 17:00 BST
Join us online for a virtual gathering where we celebrate the release of this book.
Learn about the latest trends and strategies in digital marketing from industry experts. Register at:
https://digitalandsocialmediamarketing.eventbrite.co.uk
Learn about the key changes introduced in this book edition
a) Sustainability in Digital Marketing
b) Use of AI to optimise Digital Marketing activities
c) Making Data even more important than ever with both qualitative and quantitative perspectives
Meet our confirmed guest speakers:
- Jim Lecinski, Northwestern University’s Kellogg School of Management: ZMOT model in 2024 and beyond
- Montserrat Cano, montserrat-cano.com: SEO in AI
- Simon Lesser, Dragon Metrics: Tools for AI in SEO
- Robert Kozinets, University of Southern California: Netnographic data insights
- Tina Judic, Tomorrow Group: The Future of Search
The session will also allow you to meet the book editors Aleksej Heinze, Gordon Fletcher, Ana Cruz ands Alex Fenton alongside our industry experts and hear their take on the latest in Digital Marketing field.
Don’t miss out on this opportunity to network with like-minded professionals and expand your knowledge in the field.
Save the date and be part of this informative and engaging event!
Thinking about adopting this as your textbook for your course? Request an inspection copy
Book for the event