The inaugural Digital and Social Media Marketing conference #passion4digital took place on the 14th September in Sofia, Bulgaria.
Digital and Social Media Marketing conference highlights
The aim of the Digital and Social Media Marketing conference was to help you to learn how digital marketing can help your organisation to advance to the next level, building on lessons from the JEMSS project.
For three years (October 2013 to October 2016) the international JEMSS project team including Bulgaria, Greece, Lithuania, Poland and the UK researched skills shortages in digital marketing around Europe. Based on this information the team developed a free open online learning resource in form of a Massive Open Online Course (MOOC), a Digital and Social Media Marketing book, as well as a Joint European Masters programme which will be offered by the partner universities in the coming years.
This conference allowed participants to speak to the team and get a taster of what the education of the Joint European Masters in Digital and Social Media Marketing will offer. See our Facebook page #passion4digial conference for some of the photographs.
Welcome from JEMSS project team and conference introduction
Ivan Stoychev, Head of Department. International Economic Relations and Business of the University of National and World Economy (UNWE)
Stati Statev, Rector of the University of National and World Economy (UNWE)
JEMSS project successfully completed findings from research and development of a Joint Master’s Degree on Digital and Social Media Marketing – Aleksej Heinze. Slides from this talk are on SlideShare and the video is here on YouTube:
Keynote Speech: Using social media in the marketing mix: success stories.
Panel Discussion: Key Trends Influencing Digital Marketing Skills
Moderator: Georgi Malchev, Xplora
Sophie Iredale – SEMTA.EU CEO – Sophie’s slides are here on SlideShare
Lubomir Alamanov – Founder and Managing Director, SiteMedia
Alexander Grigorov – Digital Marketing Toyota Bulgaria
Nevena Kotarova – Student/intern, mkt360
The Change. Digital edition
Sasha Bezuhanova is the iniciator and Chair of the Board of MOVE.BG, her slides are here
Panel Discussion: Digital channels, content creation and management
Moderator Alexander Christov, UNWE
Ivan Ralchev – NextDC
Ivaylo Katsarkov – Musala Soft
Veselin Rogelov – Walmark
Tonia Zafirova – Student/intern, Accella Digital
How can you benefit from #passion4digital community?
Panel discussion on the JEMSS project deliverables
JEMSS Project Partners: Ana Cruz – the Book
Colin Telford – Lessons from internships and placements case studies
Case studies of successful student internships in digital marketing
Bartłomiej Kurzyk– the Joint Degree Programme
Gordon Fletcher – the MOOC
Pokémon GO uses in digital marketing #passion4digital #PokeBusiness