May 10, 2016

Digital and Social Media Marketing Conference 2016


The inaugural Digital and Social Media Marketing conference #passion4digital took place on the 14th September in Sofia, Bulgaria.

Digital and Social Media Marketing conference highlights

The aim of the Digital and Social Media Marketing conference was to help you to learn how digital marketing can help your organisation to advance to the next level, building on lessons from the JEMSS project.

For three years (October 2013 to October 2016) the international JEMSS project team including Bulgaria, Greece, Lithuania, Poland and the UK researched skills shortages in digital marketing around Europe. Based on this information the team developed a free open online learning resource in form of a Massive Open Online Course (MOOC), a Digital and Social Media Marketing book, as well as a Joint European Masters programme which will be offered by the partner universities in the coming years.

This conference allowed participants to speak to the team and get a taster of what the education of the Joint European Masters in Digital and Social Media Marketing will offer. See our Facebook page #passion4digial conference for some of the photographs.

Welcome from JEMSS project team and conference introduction

Ivan Stoychev, Head of Department. International Economic Relations and Business of the University of National and World Economy (UNWE)

Stati Statev, Rector of the University of National and World Economy (UNWE)

JEMSS project successfully completed findings from research and development of a Joint Master’s Degree on Digital and Social Media Marketing – Aleksej Heinze. Slides from this talk are on SlideShare and the video is here on YouTube:

 Keynote Speech: Using social media in the marketing mix: success stories.

Olga Andrienko, Director of Social Media SEMRush – @olgandrienko. The slides used for this talk are available from Olga’s SlideShare


Panel Discussion: Key Trends Influencing Digital Marketing Skills

Moderator: Georgi Malchev, Xplora


Sophie Iredale – SEMTA.EU CEO – Sophie’s slides are here on SlideShare

Lubomir Alamanov – Founder and Managing Director, SiteMedia

Alexander Grigorov – Digital Marketing Toyota Bulgaria

Nevena Kotarova – Student/intern, mkt360

The Change. Digital edition

Sasha Bezuhanova is the iniciator and Chair of the Board of MOVE.BG, her slides are here

Panel Discussion: Digital channels, content creation and management

Moderator Alexander Christov, UNWE

Ivan Ralchev – NextDC

Ivaylo Katsarkov – Musala Soft

Veselin Rogelov – Walmark

Tonia Zafirova – Student/intern, Accella Digital


How can you benefit from #passion4digital community?

Panel discussion on the JEMSS project deliverables

JEMSS Project Partners: Ana Cruz – the Book

Making a Digital and Social Media Marketing book launch slides are here

Colin Telford – Lessons from internships and placements case studies

Case studies of successful student internships in digital marketing

Bartłomiej Kurzyk– the Joint Degree Programme

Joint programme development, Bartłomiej Kurzyk


Gordon Fletcher – the MOOC

Pokémon GO uses in digital marketing #passion4digital #PokeBusiness