Why choose digital marketing?

Digital Marketing trends

Digital marketing is pervasive, consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital marketing is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the marketing, friends, relatives, peers, etc., are saying as well. And your consumers are more likely to believe their friends than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Digital Marketing trends

Here are some of the latest digital marketing trends indicators:

  • A study showed that 37% of companies surveyed said they desperately needed workers with serious data jobs, it means most of the digital marketing programs or campaigns have a weak area.
  • Harvard Business Review (HBR) declared that data scientist is the sexiest job of the century.
  • Research company Gartner suggests that there will be 4.4 million big data jobs available in the next two years, and that only a third of them will be successfully filled.

It”s no surprise. Everything is moving toward data: big data, mobile data, performance data, campaign data, product data, and even data about how we track our data. Any professional in the internet world from Search Engine Optimisation (SEO) to content marketer can give themselves an edge by strengthening their data capabilities. From ensuring the success of your campaigns to making yourself irreplaceable, data skills will be a huge asset and for brands and agencies: the ability to manage successful campaigns will require strong data analysis as well as people and technical skills. As your competition becomes more sophisticated, your ability to keep up will be directly helped or hindered by your data capabilities. All research studies show that digital marketing importance is growing in business.

Do you have digital marketing ambition? Choose University of Salford

digital marketing ambition

The Digital and Social Media Marketing’s course will be offered by the University of Salford which is located in the MediaCityUK which is the BBC’s new office location. Around 2,700 staff work in twenty-six departments including BBC Children, BBC Learning, BBC Radio 5 live, BBC Sport, BBC Radio Manchester and BBC Breakfast as well as Religion & Ethics, the BBC Philharmonic and parts of Research & Development, Drama and Comedy.

mediaCityUK Salford University Campus

MediaCityUK brings boundless energy and lots of opportunities to the Digital and Social Media Marketing course students at the University of Salford. And now, the course is being developed by Salford Business School in collaboration with four European university partners, expert digital marketing recruitment agency The Candidate and international advertising agency llyan.com. it makes the developing of the latest skills and knowledge needed to grow a business online in international markets is the core focus for the creation of a new joint Master’s course in Digital and Social Media Marketing. The University of Salford is a right choice of digital marketing studies.

Join JEMSS now and get ready for a great digital marketing learning experience!

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