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1.0 : Why Digital and Social Media Marketing is important?
1.1 : Introduction to Strategic Planning
1.2 : SWOT Analysis
1.3 : Developing SMART Objectives
1.4 : Digital Business Maturity Model
1.5 : The Consumer Journey to Online Purchase
1.6 : Introduction to Core Concepts
1.7 : Introduction to Online Branding
2. 0 : Understanding the different nature of digital channels
2.1: Search Engines – National Differences
2.2 : Social Media – National Differences
2.3 : Email marketing and how it can be used
2.4 : Affiliate marketing and how it can be used
2.5 : Mobile marketing and how it could be used
2.6 : Paid channels overview – search and social
2.7 : Communities focused engagement
3.0 : Buyer persona development
3.1 : Target audience
3.2 : Planning integration of search and social media
3.3 : Keyword research for buyer persona
3.4 : Social media channels for buyer persona
3.5 : Develop keyword plan for a campaign
3.6 : PPC keyword vs organic keyword plan
3.7 : Develop social media editorial calendar
4.0 : How campaigns fit into a wider implementation
4.1 : Example company campaign plan
4.2 : Key elements of campaign management – Gantt chart
4.3 : Risk management
4.4 : Digital project management tools and techniques
4.5 : Project plan monitoring and review
4.6 : Marketing automation
4.7 : PPC campaign planning
5.0 : Choosing the right digital profiles for the right audience
5.1 : Facebook
5.2 : YouTube
5.3 : Twitter
5.4 : LinkedIn
5.5 : PPC optimisation
5.6 : What makes content to go Viral?
5.7 : How to create viral content?
6.0 : The Importance of Ongoing Monitoring
6.1 : Understanding of Social Capital
6.2 : Accessing data in Google Analytics
6.3 : Accessing data from Facebook
6.4 : Accessing data from Twitter
6.5 : Using spreadsheets to analyse and populate reports
6.6 : Learning from digital results
6.7 : PPC report
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Posted on
June 17, 2016
June 17, 2016
by
Helvijs
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