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    • 1.0 : Why Digital and Social Media Marketing is important?
      • 1.1 : Introduction to Strategic Planning
      • 1.2 : SWOT Analysis
      • 1.3 : Developing SMART Objectives
      • 1.4 : Digital Business Maturity Model
      • 1.5 : The Consumer Journey to Online Purchase
      • 1.6 : Introduction to Core Concepts
      • 1.7 : Introduction to Online Branding
    • 2. 0 : Understanding the different nature of digital channels
      • 2.1: Search Engines – National Differences
      • 2.2 : Social Media – National Differences
      • 2.3 : Email marketing and how it can be used
      • 2.4 : Affiliate marketing and how it can be used
      • 2.5 : Mobile marketing and how it could be used
      • 2.6 : Paid channels overview – search and social
      • 2.7 : Communities focused engagement
    • 3.0 : Buyer persona development
      • 3.1 : Target audience
      • 3.2 : Planning integration of search and social media
      • 3.3 : Keyword research for buyer persona
      • 3.4 : Social media channels for buyer persona
      • 3.5 : Develop keyword plan for a campaign
      • 3.6 : PPC keyword vs organic keyword plan
      • 3.7 : Develop social media editorial calendar
    • 4.0 : How campaigns fit into a wider implementation
      • 4.1 : Example company campaign plan
      • 4.2 : Key elements of campaign management – Gantt chart
      • 4.3 : Risk management
      • 4.4 : Digital project management tools and techniques
      • 4.5 : Project plan monitoring and review
      • 4.6 : Marketing automation
      • 4.7 : PPC campaign planning
    • 5.0 : Choosing the right digital profiles for the right audience
      • 5.1 : Facebook
      • 5.2 : YouTube
      • 5.3 : Twitter
      • 5.4 : LinkedIn
      • 5.5 : PPC optimisation
      • 5.6 : What makes content to go Viral?
      • 5.7 : How to create viral content?
    • 6.0 : The Importance of Ongoing Monitoring
      • 6.1 : Understanding of Social Capital
      • 6.2 : Accessing data in Google Analytics
      • 6.3 : Accessing data from Facebook
      • 6.4 : Accessing data from Twitter
      • 6.5 : Using spreadsheets to analyse and populate reports
      • 6.6 : Learning from digital results
      • 6.7 : PPC report
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digital marketing trends

Why choose digital marketing?

Posted on August 14, 2014 by XIaobai Xue

Digital marketing is pervasive, consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital marketing is an ever-growing source of entertainment, news, shopping and[…]

Posted in about the programme Tagged digital marketing trends, JEMSS

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