Is TikTok the next BIG Thing? The answer is YES and NO. So, why Tiktok? Let me explain. Many professionals, influencers and specialists have been trying to forecast recently and predict what’s next. What’s the next Facebook, the next Snapchat, or the next Instagram? and this has shifted all eyes on TikTok. Research shows that[…]
What is Artificial Intelligence? How can Artificial Intelligence (AI) enable marketing techniques to become more precise and personalised? This technological development mixed with the improvements done in neurosciences allows marketers to be closer to their audiences by understanding them better and better serving their needs. However, current marketing activities are dominated by humans.
This begs the question – will the future of Marketing be dominated by Humans of Artificial Intelligence?
Increasingly, we have to combine the human approaches of market segmentation with Artificial Intelligence which is based on machine learning technology:
“Thanks to artificial intelligence, every user reaction can be converted in real time to the next best action”
It is a few days to the first ever Joint European Masters in Digital and Social Media Marketing (JEMSS) conference and the excitement is palpable! It can be likened to that which is felt when a child is born!
On September 14, 2016, a diverse group of people from within and outside Bulgaria will converge on the Grand Hotel Sofia, Bulgaria, to discuss Digital and Social Media Marketing. Their #passion4digital will shine through, and light up the streets of Sofia!
Networking at a Digital marketing conference is very important. Digital Marketing is an industry where things are always evolving rapidly. In order to keep up to date on the cutting-edge marketing trends, tools, platforms and technologies, one needs to carry out extensive research, read books and interact with peers and experts in the field. Digital[…]
The JEMSS project created digital marketing course – or using its full name Digital and Social Media Marketing MOOC (Massive Open Online Course) – has been recognised at the prestigious Northern Digital Awards 2016 in the UK after being nominated in the ‘Best Digital Marketing Campaign in the Third Sector.’ There has been much hype[…]
Digital social media marketing is not just the new trend from the marketing field that shifted the way businesses think – but also a great opportunity for the young generation to share their thoughts so that the leaders in this field learn from their fresh views! In this context, we would like to share with[…]
As you may already be aware the Digital and Social Media Marketing MOOC chapter 3 has gone live. This means we are almost halfway through the execution of the online course, with almost 11,000 students signed up its becoming more and more popular. It is not too late to join – so here’s your guide[…]
Young innovators and entrepreneurs are invited to apply for free places at the world-class forum. The Emerging Talent Fund welcomes rising talents to attend the Thinking Digital Manchester Conference free of charge. We’re looking for promising entrepreneurs, innovators, tinkerers, researchers, communicators and students in technology, science, entrepreneurship, innovation and/or creativity. After 8 fantastic years in[…]
This blog was written by Alexander Christov, University of National and World Economy, one of the partners from JEMSS; He gives you a detailed insight on growing businesses due to the use of Digital Marketing in Bulgaria. It seems, that digital marketing and social media management in Bulgaria is developing – just like everywhere[…]
The development of the JEMSS project, which will ultimately produce a market leading Joint European Masters In Digital and Social Media Marketing, is well under way and in fact has now passed the half way stage. What began as an idea from deep within the academic think tanks of European Universities, is now blossoming into[…]