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# JEMSS

Joint European Masters in Digital and Social Media Marketing

## Sitemaps

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## Posts

- [Blog](https://mastersindigitalmarketing.org/blog/)
- [From Kitchen to Bar: The Culinary Versatility of Cream Deluxe Chargers in Germany](https://mastersindigitalmarketing.org/from-kitchen-to-bar-the-culinary-versatility-of-cream-deluxe-chargers-in-germany/) - In Germany, the culinary scene is evolving, embracing innovative tools that elevate both home cooking and professional bartending. Cream Deluxe chargers have emerged as a game-changer, seamlessly transitioning from the kitchen to the bar. These chargers, known for their ability to whip cream quickly and efficiently, are now being utilized for a variety of creative
- [The Future of Gambling: How Virtual Reality is Transforming Online Casinos](https://mastersindigitalmarketing.org/the-future-of-gambling-how-virtual-reality-is-transforming-online-casinos/) - As technology continues to evolve, the gambling industry stands on the brink of a revolution. Virtual reality is set to redefine how players experience online casinos, offering immersive environments that blur the lines between reality and the digital world. With VR headsets becoming more accessible, the potential for engaging and interactive gaming experiences is limitless.
- [Unlocking Casino Bonuses: How to Maximize Your Online Gaming Value](https://mastersindigitalmarketing.org/unlocking-casino-bonuses-how-to-maximize-your-online-gaming-value/) - In the competitive world of online gambling, casino bonuses can be a game changer for players looking to maximize their bankroll. These enticing offers come in various forms, from welcome bonuses to free spins, each designed to attract new players and keep existing ones engaged. Understanding how these bonuses work is crucial for anyone looking
- [The Ultimate Guide to Winning Big at Online Slots: Tips, Strategies, and Secrets](https://mastersindigitalmarketing.org/the-ultimate-guide-to-winning-big-at-online-slots-tips-strategies-and-secrets-2/) - Online slots have taken the gambling world by storm, captivating players with their vibrant graphics and exciting gameplay. With countless themes and features, these games offer not just entertainment but also the chance to win big. Whether you're a seasoned player or just starting out, understanding the ins and outs of online slots can significantly
- [Maximize Your Winnings at Online Slot Machines: Tips and Strategies for Success](https://mastersindigitalmarketing.org/maximize-your-winnings-at-online-slot-machines-tips-and-strategies-for-success-2/) - Online slot machines have taken the gambling world by storm, offering players the thrill of spinning reels from the comfort of their homes. With countless themes and features, these games provide endless entertainment. However, many players struggle to turn their spins into significant winnings. Maximizing profits at online slots isn't just about luck; it involves
- [The Psychology Behind Online Slots: Why We Can't Stop Spinning the Reels](https://mastersindigitalmarketing.org/the-psychology-behind-online-slots-why-we-cant-stop-spinning-the-reels/) - Online slots have taken the gambling world by storm, captivating players with their vibrant graphics and enticing sounds. But what drives this relentless attraction? The psychology behind online slots reveals a fascinating interplay of reward systems, risk-taking behavior, and the thrill of anticipation. Players often find themselves caught in a cycle of spinning reels, drawn
- [The Ultimate Guide to Winning Big at Online Slots: Tips, Strategies, and Secrets](https://mastersindigitalmarketing.org/the-ultimate-guide-to-winning-big-at-online-slots-tips-strategies-and-secrets/) - Online slots have taken the gambling world by storm, captivating players with their vibrant graphics and exciting gameplay. With countless themes and features, these games offer not just entertainment but also the chance to win big. Whether you're a seasoned player or just starting out, understanding the ins and outs of online slots can significantly
- [Maximize Your Winnings at Online Slot Machines: Tips and Strategies for Success](https://mastersindigitalmarketing.org/maximize-your-winnings-at-online-slot-machines-tips-and-strategies-for-success/) - Online slot machines have taken the gambling world by storm, offering players the thrill of spinning reels from the comfort of their homes. With countless themes and features, these games provide endless entertainment. However, many players struggle to turn their spins into significant winnings. Maximizing profits at online slots isn't just about luck; it involves
- [From Slots to Roulette: Your Essential Beginner’s Guide to Online Casinos](https://mastersindigitalmarketing.org/from-slots-to-roulette-your-essential-beginners-guide-to-online-casinos/) - Online casinos have transformed the way people experience gaming, offering a thrilling blend of excitement and convenience. With just a few clicks, players can dive into a world filled with vibrant slots, strategic table games, and the chance to win big—all from the comfort of their homes. For beginners, navigating this digital landscape can feel
- [Exploring the Best Online Casino Platforms for 2025: Top Picks and Trends](https://mastersindigitalmarketing.org/exploring-the-best-online-casino-platforms-for-2025-top-picks-and-trends/) - As the world of online gaming continues to evolve, players are on the lookout for the best platforms to enhance their experience. In 2025, the landscape of online casinos promises to be more dynamic and innovative than ever. With advancements in technology and a growing emphasis on user experience, choosing the right online casino can
- [Jackpots and Bonuses: Your Guide to Winning Big in Online Casinos](https://mastersindigitalmarketing.org/jackpots-and-bonuses-your-guide-to-winning-big-in-online-casinos/) - In the vibrant world of online casinos, excitement and opportunity await around every digital corner. Players are drawn in by the allure of massive jackpots and enticing bonuses that promise not just fun but also the chance to win big. Understanding these elements is crucial for anyone looking to maximize their gaming experience. Jackpots come
- [Unlock The Secrets to Mastering Online Slots: Essential Tips and Tricks for Players](https://mastersindigitalmarketing.org/unlock-the-secrets-to-mastering-online-slots-essential-tips-and-tricks-for-players-2/) - Online slots have taken the gambling world by storm, captivating players with their vibrant graphics and enticing gameplay. With countless options available, it's easy to get lost in the spinning reels. Yet, mastering these games requires more than just luck; it demands strategy and insight. This article unveils the secrets to becoming a successful online
- [Gamble Safely: Essential Tips for Responsible Online Casino Play](https://mastersindigitalmarketing.org/gamble-safely-essential-tips-for-responsible-online-casino-play/) - With the rise of online casinos, gambling has never been more accessible. While this offers excitement and potential rewards, it also brings the need for responsible gaming practices. Understanding how to gamble safely is crucial for both enjoyment and financial well-being. Players at FoxygoldCasino should prioritize responsible gambling practices by arming themselves with knowledge about
- [Unlock The Secrets to Mastering Online Slots: Essential Tips and Tricks for Players](https://mastersindigitalmarketing.org/unlock-the-secrets-to-mastering-online-slots-essential-tips-and-tricks-for-players/) - Online slots have taken the gambling world by storm, captivating players with their vibrant graphics and enticing gameplay. With countless options available, it's easy to get lost in the spinning reels. Yet, mastering these games requires more than just luck; it demands strategy and insight. One example of a platform where players can apply these
- [How Online Casinos Are Changing the Gambling World: A New Era of Gaming and Innovation](https://mastersindigitalmarketing.org/how-online-casinos-are-changing-the-gambling-world-a-new-era-of-gaming-and-innovation/) - The rise of online casinos has revolutionized the gambling landscape, transforming how players engage with their favorite games. No longer confined to physical locations, gamblers can now access a vast array of gaming options from the comfort of their homes. This shift not only enhances convenience but also opens up new opportunities for innovation within
- [Discover the Top 10 Online Slot Games You Should Try in 2025 for Epic Wins](https://mastersindigitalmarketing.org/discover-the-top-10-online-slot-games-you-should-try-in-2025-for-epic-wins/) - As the world of online gaming continues to evolve, 2025 promises to be an exciting year for slot enthusiasts. With innovative themes stunning graphics and immersive gameplay, players can expect a lineup of slot games that push the boundaries of entertainment. Whether you're a seasoned player or just starting out there's something for everyone in
- [Safe and Fun: Essential Tips for Responsible Gambling in Online Casinos](https://mastersindigitalmarketing.org/safe-and-fun-essential-tips-for-responsible-gambling-in-online-casinos/) - Online casinos offer thrilling entertainment and the chance to win big, but it's crucial to approach them with caution. As the popularity of online gambling grows, so does the need for players to understand how to engage safely and responsibly. Responsible gambling isn't just about self-control; it's about creating a balanced experience that maximizes enjoyment
- [MGA Casino: Why Swedish Players Are Choosing These Licensed Platforms](https://mastersindigitalmarketing.org/mga-casino-why-swedish-players-are-choosing-these-licensed-platforms/) - MGA Casino (https://www.umamicart.com/sv/spelande/mga-casinon/) platforms are a popular alternative for Swedish players looking for safe, flexible, and unrestricted online gambling. These casinos are licensed by the Malta Gaming Authority (MGA), a trusted regulatory body in the EU, known for high player protection standards and fair gaming. If you're tired of Sweden’s strict gambling laws or want
- [Transform Your Skin with Natural Skin Treatments You Can Do at Home](https://mastersindigitalmarketing.org/transform-your-skin-with-natural-skin-treatments-you-can-do-at-home/) - In a world filled with chemical-laden products and expensive treatments, the allure of natural skin care is hard to resist. Many are turning to simple, effective remedies found right in their kitchens. These natural skin treatments not only promote healthy skin but also provide a sense of empowerment by embracing what nature has to offer.
- [Swedish Gambling Laws Explained: Essential Guide for Online Casino Players in 2023](https://mastersindigitalmarketing.org/swedish-gambling-laws-explained-essential-guide-for-online-casino-players-in-2023/) - Navigating the world of online gambling can be tricky, especially in Sweden where laws are constantly evolving. For players eager to enjoy their favorite online casinos, understanding these regulations is crucial. With the rise of digital gaming, Swedish authorities have implemented a framework designed to protect players while promoting fair play. This article breaks down
- [The Future of Online Gambling in Sweden: Innovations, Challenges, and What Lies Ahead](https://mastersindigitalmarketing.org/the-future-of-online-gambling-in-sweden-innovations-challenges-and-what-lies-ahead/) - As the digital landscape continues to evolve, online gambling in Sweden stands at a pivotal crossroads. With a growing number of players embracing the convenience of virtual betting platforms, the industry is witnessing unprecedented growth and innovation. This shift not only reshapes the way Swedes engage with gambling but also presents a unique set of
- [Exploring Payment Methods for Online Casinos in Sweden: Swish, Trustly, and More](https://mastersindigitalmarketing.org/exploring-payment-methods-for-online-casinos-in-sweden-swish-trustly-and-more/) - In the ever-evolving world of online casinos, payment methods play a crucial role in enhancing the gaming experience. In Sweden, players enjoy a variety of secure and efficient options that cater to their needs. Among these, Swish and Trustly stand out as popular choices, offering seamless transactions and instant deposits. As the online gambling landscape
- [Secure and Responsible Gambling: Ensuring Online Casino Safety in Sweden](https://mastersindigitalmarketing.org/secure-and-responsible-gambling-ensuring-online-casino-safety-in-sweden/) - In Sweden, the online casino landscape is booming, attracting players with enticing games and thrilling experiences. However, as the popularity of online gambling rises, so does the need for secure and responsible practices. Understanding how to navigate this digital playground safely is crucial for players seeking enjoyment without compromising their well-being. Sweden has implemented robust
- [Discover Sweden’s Most Popular Online Casino Games: Slots, Roulette, and More](https://mastersindigitalmarketing.org/discover-swedens-most-popular-online-casino-games-slots-roulette-and-more/) - Online casinos have taken Sweden by storm, captivating players with their engaging gameplay and thrilling experiences. As the digital landscape evolves, more Swedes are discovering the excitement of spinning reels, placing bets, and trying their luck at various games. Among the vast array of options, slots and roulette stand out as the favorites, drawing in
- [Mobile Casino Gaming in Sweden: What's Hot in 2025? Trends, Innovations & Insights](https://mastersindigitalmarketing.org/mobile-casino-gaming-in-sweden-whats-hot-in-2025-trends-innovations-insights/) - As mobile technology continues to evolve, Sweden's casino gaming landscape is set to undergo a remarkable transformation by 2025. With an increasing number of players opting for the convenience of mobile devices, the demand for innovative gaming experiences is skyrocketing. From immersive graphics to seamless interfaces, mobile casinos are redefining how Swedes engage with their
- [The Role of Spelinspektionen in Regulating Swedish Online Casinos: A Comprehensive Overview](https://mastersindigitalmarketing.org/the-role-of-spelinspektionen-in-regulating-swedish-online-casinos-a-comprehensive-overview/) - In the rapidly evolving world of online gambling, regulation plays a crucial role in ensuring fair play and consumer protection. In Sweden, Spelinspektionen, the national gambling authority, stands at the forefront of this mission. Established to oversee all gambling activities, it ensures that online casinos operate within a legal framework that prioritizes safety and integrity.
- [Top 10 Licensed Online Casinos for Swedish Players in 2023: Safe & Exciting Options](https://mastersindigitalmarketing.org/top-10-licensed-online-casinos-for-swedish-players-in-2023-safe-exciting-options/) - Swedish players looking for thrilling online gaming experiences have a wealth of options available. With a growing number of licensed online casinos, it’s crucial to choose platforms that offer safety, variety, and top-notch customer service. This year, several casinos stand out, providing an exceptional blend of entertainment and reliability. In this article, readers will discover
- [Understanding Online Gaming Addiction in Turkey: The Science You Need to Know](https://mastersindigitalmarketing.org/understanding-online-gaming-addiction-in-turkey-the-science-you-need-to-know/) - Online gaming has exploded in popularity, captivating millions around the globe, including Turkey. While many enjoy gaming as a fun pastime, a growing number find themselves grappling with addiction. Understanding the science behind this phenomenon is crucial for parents, educators, and gamers themselves. Research shows that online gaming can trigger the brain's reward system, releasing
- [Discover Top Vacation Rentals: From Beachfront Villas to Cozy Cabins for Every Traveler](https://mastersindigitalmarketing.org/discover-top-vacation-rentals-from-beachfront-villas-to-cozy-cabins-for-every-traveler/) - Planning a getaway? Finding the perfect vacation rental can make all the difference in creating unforgettable memories. Whether it’s waking up to ocean waves in a luxurious beachfront villa or snuggling up in a rustic cabin surrounded by nature, there's an ideal spot for every type of traveler. With countless options available, the challenge lies
- [Virtual Reality vs. Traditional Gaming: The Ultimate Showdown in Today's Gaming Landscape](https://mastersindigitalmarketing.org/virtual-reality-vs-traditional-gaming-the-ultimate-showdown-in-todays-gaming-landscape/) - As technology evolves, the gaming landscape transforms, igniting debates among enthusiasts. Virtual reality (VR) and traditional gaming stand at the forefront of this evolution, each offering unique experiences that cater to different preferences. While traditional gaming immerses players in rich narratives and stunning graphics, VR takes immersion to a whole new level, placing players directly
- [Exploring Finland Gambling Tech: Innovations, Trends, and Responsible Gaming Practices](https://mastersindigitalmarketing.org/exploring-finland-gambling-tech-innovations-trends-and-responsible-gaming-practices/) - Finland has emerged as a powerhouse in the world of gambling technology, blending innovation with a deep-rooted gaming culture. With a strong regulatory framework and a commitment to responsible gaming, the country is paving the way for advancements that are reshaping the gambling landscape. For those interested in exploring the intersection of technology, marketing, and
- [The Thrill of the Bet: Modern Gambling in Germany - Trends, Growth, and Culture](https://mastersindigitalmarketing.org/the-thrill-of-the-bet-modern-gambling-in-germany-trends-growth-and-culture/) - Gambling has transformed dramatically in Germany, evolving from traditional betting shops to a vibrant digital landscape. With a rich history of gaming culture, the thrill of the bet captivates millions, offering excitement and the chance for fortune. As regulations have adapted, players now enjoy a diverse array of options, from online casinos to sports betting.
- [Free Spins Unleashed: Discover Opportunities and Luck in Germany's Online Gaming Scene](https://mastersindigitalmarketing.org/free-spins-unleashed-discover-opportunities-and-luck-in-germanys-online-gaming-scene/) - In the vibrant world of online gaming, free spins have emerged as a thrilling opportunity for players in Germany. These enticing offers not only enhance the gaming experience but also provide a unique chance to win big without risking personal funds. As more players seek out these promotions, understanding their value becomes essential. Germany's online
- [Case Study: Website Migration Fuelling Explosive Growth - Sitebulb & PeerSpot](https://mastersindigitalmarketing.org/case-study-website-migration-fuelling-explosive-growth-sitebulb-peerspot/) - This case study explores how PeerSpot successfully planned their website migration and fuelled explosive growth with the support of Sitebulb. You'll see how identifying weak points, prioritising tasks and fostering team collaboration are key in overcoming the challenges of any website migration and SEO strategy, especially for large enterprises. While migrations are sometimes important, they
- [Case Study: Improving User Experience -  Screaming Frog & GuitarGuitar](https://mastersindigitalmarketing.org/case-study-improving-user-experience-screaming-frog-guitarguitar/) - Discover how guitarguitar, the UK’s largest guitar retailer, boosted user experience and organic visibility by optimizing internal linking with Screaming Frog.
- [Case Study: Increasing Organic Visibility. KeyTrends & PC Componentes](https://mastersindigitalmarketing.org/case-study-increasing-organic-visibility-keytrends-pc-componentes/) - Discover how PcComponentes improved SEO rankings and conversion rates in Spain's competitive tech ecommerce market using Keytrends.
- [Digital and Social Media Marketing : A results Driven approach - 3rd Edition book launch - 7 Oct 2024](https://mastersindigitalmarketing.org/digital-and-social-media-marketing-a-results-driven-approach-3rd-edition-book-launch-7-oct-2024/) - Welcome to the Digital and Social Media Marketing: A Results Driven Approach - 3rd Edition book launch event at Mon, 7 Oct 2024 15:30 - 17:00 BST Join us online for a virtual gathering where we celebrate the release of this book. Learn about the latest trends and strategies in digital marketing from industry experts. Register at:
- [5 Content Marketing tips to focus on in 2022 and ALWAYS!](https://mastersindigitalmarketing.org/content-marketing-tips/) - Content IS King! Yes, it is going to rule for several coming years. Content marketing is one of the most important keys to opening the doors of digital marketing With the right content strategy, you can connect with your audience, deliver your brand story, and also can set yourself apart from the competition. You may
- [5 Methods to get Web Traffic](https://mastersindigitalmarketing.org/optimize-website-traffic/) - Nowadays, having a website is a must for a business or even for a person who hopes to make money online.If you are in this case, I found for you 5 verified methods that will allow you to bring visitors to your site. There are other means such as Blog articles, natural referencing (SEO), paid
- [Webinars and online learning as “new” digital habits](https://mastersindigitalmarketing.org/webinars-and-online-learning-as-new-digital-habits/) - The creation and development of the Internet has allowed new ways of working to develop: among them, remote working has established itself and become widespread. Containment linked to the Covid-19 epidemic has accelerated the implementation of remote work. Everyone is impacted: students, private or public executives, teachers, employees in the tertiary sector ... Since March
- [Influencers: how to choose them and develop partnerships?](https://mastersindigitalmarketing.org/influencers-how-to-choose-them-and-develop-partnerships/) - The importance to add influencer in your business Since the beginning of the 21st century, new communication tools have appeared. Social networks are now a must for communication, whether for small or large companies. They often go through reputable interlocutors called influencers. They have become the spokespersons for brands with the same notoriety as famous
- [4 Steps to Market Your Startup in Digital](https://mastersindigitalmarketing.org/4-steps-to-market-your-startup-in-digital/) - Content marketing The content marketing strategy is to ensure that we reach the largest possible audiences through a combination of related content, storytelling about your startup. You can write a blog post or create an infographic to lead visitors to your website. The creative content you created will be published on social media, targeted advertising
- [The New Era Of Digital Marketing (Facebook post)](https://mastersindigitalmarketing.org/the-new-era-of-digital-marketing/) - 'The New Era Of Digital Marketing' is the best selling digital marketing book of 2020. It guides readers to create a digital marketing plan, to gain customer's attention, and define their personal brand. Lastly, this digital marketing book highlights ways to increase a companies revenue with the help of social media. James White is one
- [Is TikTok the next big thing in Social Media?](https://mastersindigitalmarketing.org/is-tiktok-the-next-big-thing-in-social-media/) - Is TikTok the next BIG Thing? The answer is YES and NO. So, why Tiktok? Let me explain. Many professionals, influencers and specialists have been trying to forecast recently and predict what’s next. What’s the next Facebook, the next Snapchat, or the next Instagram? and this has shifted all eyes on TikTok. Research shows that
- [Why will email still be profitable in 2022?](https://mastersindigitalmarketing.org/why-is-emailing-profitable/) - Email is a profitable channel! Yes, but only if certain rules are followed to achieve this profitability. The presence of companies on the Internet has become essential. France alone had more than 36 million online buyers at the end of 2015. Email makes it possible to reach these millions of buyers at a low cost
- [Will digital transition remove the need for traditional media?](https://mastersindigitalmarketing.org/will-digital-transition-remove-the-need-for-traditional-media/) - Nowadays, the Internet represents a big part of our lives. In the past decades, digital transformation and adoption have been at the forefront of every sector and industry. Indeed, new technologies have made digitalisation indispensable in order to sustain their business models and prosper. However, traditional media continues to stay very popular and important in
- [The future of Marketing is Human or Artificial?](https://mastersindigitalmarketing.org/the-future-of-marketing-human-or-artificial/) - What is Artificial Intelligence? How can Artificial Intelligence (AI) enable marketing techniques to become more precise and personalised? This technological development mixed with the improvements done in neurosciences allows marketers to be closer to their audiences by understanding them better and better serving their needs. However, current marketing activities are dominated by humans. This begs
- [The democratisation of augmented reality in the cosmetics sector](https://mastersindigitalmarketing.org/the-democratization-of-augmented-reality-in-the-cosmetics-sector/) - The first social network to have democratised augmented reality is Snapchat in 2015. Since then, many brands are using this strategy. In particular cosmetics companies have seen a big potential for them to improve their customer experience. They use more and more screens in physical shops in order to allow consumers to virtually try cosmetic
- [Programmatic media buying](https://mastersindigitalmarketing.org/programmatic-media-buying/) - Despite the decrease of the media buying budgets from the giant advertisers, the part of the digital communication budget is still increasing. This information demonstrates that the conventional media channels such as television, radio, cinema and outdoor are kept going down while the budget allocated to the digital media keeps skyrocketing. The most important and
- [What is digital marketing strategy?](https://mastersindigitalmarketing.org/what-is-digital-marketing-strategy/) - When I run executive training in Search and Social Media Marketing sessions among first things that I will be asked is, “what is a digital marketing strategy?” A simple answer is difficult as my response will always start with the statement, "It depends!" However, when confronted with writing a book on Digital and Social Media
- [Is guerrilla usability testing a feasible approach?](https://mastersindigitalmarketing.org/guerrilla-usability-testing/) - Earlier this year we began our work on a new platform specifically created for #passion4digital community. Since then, the platform has went through many changes, improvements, Guerrilla usability testing and even challenges. The work conducted for this platform was also used by me, a final year Salford Business School student for my dissertation project as
- [Benefits of Internships](https://mastersindigitalmarketing.org/benefits-of-internships/) - At JEMSS we recognised the benefits of internships as a part of the overall learning process when studying. We have already shared some of these with you previously but we have some more great examples of students that completed internships and the benefits of completing these. Internships with All Channel Communications Group, Bulgaria Diana Ivanova,
- [Marta Rodriguez's Internship with UK Tights](https://mastersindigitalmarketing.org/marta-rodriguezs-internship/) - The spirit of JEMSS project with the hands on element of Masters in Digital is to encourage internships and work placements for students whilst studying. Highlighting successful internships with the JEMSS University partners we're showcasing the first of a series of blogs to give students and businesses and insight into the benefits of such placements
- [#passion4digital content from our conference](https://mastersindigitalmarketing.org/passion4digital-content-conference/) - passion4digital Tweets 9.45am registration open and we are raring to go! 10.00am we are live. Watch us here https://www.youtube.com/watch?v=qMlJwIQFo-0&feature=youtu.be&a 10.03am Everyone take their seats we are ready to begin! 10.05 Introductions 10.06 Stati Statev –We appreciate the efforts and look forward to creating the joint masters in Digital Marketing and the impressive outcomes such as
- [The Importance of Networking at a Digital Marketing conference](https://mastersindigitalmarketing.org/digital-marketing-conference/) - Networking at a Digital marketing conference is very important. Digital Marketing is an industry where things are always evolving rapidly. In order to keep up to date on the cutting-edge marketing trends, tools, platforms and technologies, one needs to carry out extensive research, read books and interact with peers and experts in the field. Digital
- [JEMSS Conference: Bringing Digital Marketing experts closer to you](https://mastersindigitalmarketing.org/jemss-digital-marketing-experts/) - It is a few days to the first ever Joint European Masters in Digital and Social Media Marketing (JEMSS) conference and the excitement is palpable! It can be likened to that which is felt when a child is born! On September 14, 2016, a diverse group of people from within and outside Bulgaria will converge on the
- [Digital and Social Media Marketing conference 2016](https://mastersindigitalmarketing.org/join-us-digital-social-media-marketing-conference-sofia/) - Digital and Social Media Marketing conference 2016 is here! Be a part of the digital revolution that is sweeping across the globe and Europe is caught up right in the centre of it! Digital Marketing budgets are increasing so there are higher demands on the teams to deliver the ever growing expectations of internal and
- [Digital Internship with Kamikaze - Dominik Pietrasik](https://mastersindigitalmarketing.org/digital-internship-kamikaze-dominik-pietrasik/) - We caught up with Kamikaze who give interns confidence and skills in digital. Read about Dominik Pietrasik and how he got on with his internship. Dominik Pietrasik, Management - Marketing (Masters), University of Lodz Kamikaze needed help to free up staff time to start new projects Kamikaze is an interactive agency working for some of the
- [The benefits of an internship - Eglė Žalnerauskaitė at Cocos](https://mastersindigitalmarketing.org/benefits-internship-egle-zalnerauskaite-cocos/) - Eglė Žalnerauskaitė was a Marketing BSc student at Kaunas University of Technology in Lithuania. She wanted to build and strengthen her social media skills and therefore did a 10-week internship with an agency named COCOs. Read all about the benefits of her internship here! Cocos is a digital marketing agency located in Kaunas, Lithuania. The
- [Internship with ATOM AGENCY , Poland](https://mastersindigitalmarketing.org/internship-atom-agency-poland/) - Konrad Wiśniewski like many other students wanted to do an internship to build his skills whilst studying. He was offered a placement at ATOM Media and gives us an account of the social media and ePR skills he built doing this internship. Konrad Wiśniewski, Journalism and Social Communication, University of Lodz ATOM Agency needed help to free
- [Everything you need to know about SEO and quality backlinks](https://mastersindigitalmarketing.org/everything-you-need-to-know-about-seo-and-quality-backlinks/) - This post is a step by step guide to jump-start your SEO carrier. We begin with 2 effective keyword research tactics. Then we move on to making sure you know everything there is to know about on-page SEO. That's all part of the warm-up cause scoring quality backlinks is what matters the most - we have 4
- [Why winning is not always Everything](https://mastersindigitalmarketing.org/winning-not-always-everything/) - Dr Tahir Rashid attended the EU Search Awards on 4th of May 2016 along with other members of Salford Business School. They attended the event in Paris as Double nominees for Best Use of Search- Third Sector and Best Low Budget Campaign for the #passion4digital MOOC. This is their story. Paris has often been described as
- [How An African Gained World Class Education in Social Media & Digital Marketing for €0!](https://mastersindigitalmarketing.org/african-gained-world-class-education-social-media-digital-marketing-e0/) - This is Toka's Story of how his #passion4digital led by Social Media & Digital Marketing MOOC delivered by the Salford Business School and how it has transformed his dreams of making a living online into reality. Hi! I’m Toka (meaning: high quality/standard) and my quest to work in digital began when I was 15. Being African
- [What an experienced MOOCer thinks about #passion4digital MOOC](https://mastersindigitalmarketing.org/passion4digital-mooc/) - I’m a MOOC lover. In my gap year, I was most commonly found streaming MOOC lectures in my bedroom. For someone who loves to learn, the concept of MOOCs is paradise - free learning from the best experts in the world. However, the MOOC hype began to quickly die down when a variety of challenges
- [Why does the history of SEO matter?](https://mastersindigitalmarketing.org/why-does-the-history-of-seo-matter/) - As the old saying goes - history repeats itself and this is no different when looking at the history of SEO and the digital marketing field - although the tools might be new and evolving the one aspect of digital marketing that remains constant is change. The history of Search Engine Optimisation (SEO) allows us
- [Viral marketing campaigns using STEPPS model](https://mastersindigitalmarketing.org/viral-marketing-content/) - What makes content viral? In a society where blogs, images, tweets and videos have the potential to be global worldwide phenomena reaching and engaging audiences in minutes we look at what contributes to them becoming viral and it's usefulness in digital marketing. The holy grail of successful content marketing campaign is that the content resonates
- [A new home for #passion4digital community](https://mastersindigitalmarketing.org/a-new-home-for-passion4digital-community/) - UPDATED February 22, 2016 The submission stage for the survey has concluded. We would like to thank everyone for the time taken to complete the survey and the valuable answers. We are pleased to announce that following the prize draw, Harriett Clarke has been selected as the winner of the Amazon Voucher. Please see below our winner's kind words: "Oh
- [What have we learned from the #NorthernDigitalAwards 2016?](https://mastersindigitalmarketing.org/northen-digital-awards-2016/) - On Thursday 28th January a team of three postgraduate students, five members of staff and two company partners from the Candidate Ltd set off on a journey to the Northern Digital Awards 2016. Salford Business School was up for a nomination with the Candidate Ltd for the best digital marketing campaign in third sector as
- [Digital and social media marketing: #passion4digital partners meeting](https://mastersindigitalmarketing.org/digital-and-social-media-marketing-2/) - It may have turned bitterly cold in Lodz, Poland this January but it’s the JEMSS project that’s heating up! The JEMSS team spanning 5 countries from across Europe are all meeting in the 4th Partner meeting. The team meet face to face and discuss the latest developments, including course structure, marketing updates and of course
- [Digital and Social Media Marketing MOOC review: Greece](https://mastersindigitalmarketing.org/mooc-focus-group-event/) - On Monday, the 7th of December 2015, the Digital and Social Media Marketing MOOC focus group event took place at the University of Sheffield International Faculty, CITY College in Thessaloniki Greece. The purpose of the event was to review the course which run from September to December 2016 and hear from MOOC participants what they
- [Award worthy digital marketing course: JEMSS](https://mastersindigitalmarketing.org/award-digital-marketing-course-jemss/) - The JEMSS project created digital marketing course – or using its full name Digital and Social Media Marketing MOOC (Massive Open Online Course) - has been recognised at the prestigious Northern Digital Awards 2016 in the UK after being nominated in the ‘Best Digital Marketing Campaign in the Third Sector.’ There has been much hype
- [How to refine a digital marketing strategy?](https://mastersindigitalmarketing.org/how-to-refine-a-digital-marketing-strategy/) - Creating sharable content is one of the strengths of digital marketing communications. The success of a digital marketing strategy can be measured by the resonance that marketing communications content receives with its target audience. Organisations are looking for ways to develop digital content that is relevant to their target audience and then to measure how
- [Fresh views from Student Interns: Testimonial from a JEMSS Intern](https://mastersindigitalmarketing.org/testimonial-from-a-jemss-internship/) - Digital social media marketing is not just the new trend from the marketing field that shifted the way businesses think – but also a great opportunity for the young generation to share their thoughts so that the leaders in this field learn from their fresh views! In this context, we would like to share with
- [Week 3: MOOC Chapter 3 goes live](https://mastersindigitalmarketing.org/jemssmoocchapter3/) - As you may already be aware the Digital and Social Media Marketing MOOC chapter 3 has gone live. This means we are almost halfway through the execution of the online course, with almost 11,000 students signed up its becoming more and more popular. It is not too late to join - so here’s your guide
- [Thinking Digital Manchester, wants student's like you.](https://mastersindigitalmarketing.org/thinking-digital-manchester/) - Young innovators and entrepreneurs are invited to apply for free places at the world-class forum. The Emerging Talent Fund welcomes rising talents to attend the Thinking Digital Manchester Conference free of charge. We're looking for promising entrepreneurs, innovators, tinkerers, researchers, communicators and students in technology, science, entrepreneurship, innovation and/or creativity. After 8 fantastic years in
- [Digital Marketing in Bulgaria: Growing business interests](https://mastersindigitalmarketing.org/digital-marketing-in-bulgaria-jemss/) - This blog was written by Alexander Christov, University of National and World Economy, one of the partners from JEMSS; He gives you a detailed insight on growing businesses due to the use of Digital Marketing in Bulgaria. It seems, that digital marketing and social media management in Bulgaria is developing – just like everywhere
- [Keyword density for SEO: really?](https://mastersindigitalmarketing.org/keyword-density-for-seo/) - Yes, you are right, it is keyword density we are discussing here. This is in the face of perennial discussions around “SEO is dead”, “Keywords are dead” and “Links are dead”. But we are in 2015, not 1995 – do we need to worry about keywords now? Google released a hummingbird update a couple of
- [Hands on experience in digital marketing is important, theoretical knowledge is crucial](https://mastersindigitalmarketing.org/hands-on-experience-in-digital-marketing/) - This blog is written by Rimantas Gatautis and Elena Vitkauskaitė, two of the Joint Masters in Digital Marketing tutors from Lithuania. It details their student’s success in the Google Online Marketing Challenge, an international marketing competition! While teaching digital marketing at the Kaunas University of Technology, we have supervised 35 teams of students who took
- [Another day developing the Joint European Masters in Digital and Social Media Marketing!](https://mastersindigitalmarketing.org/developing-masters-digital-and-social-media-marketing/) - The development of the JEMSS project, which will ultimately produce a market leading Joint European Masters In Digital and Social Media Marketing, is well under way and in fact has now passed the half way stage. What began as an idea from deep within the academic think tanks of European Universities, is now blossoming into
- [Digital and Social Media Marketing MOOC - Advance to the next level](https://mastersindigitalmarketing.org/digital-and-social-media-marketing-mooc-advance-to-the-next-level/) - There is no doubt that the digital marketing is constantly growing, evolving and changing at a level beyond our control. Therefore we have to continuously stay up to date with the latest from the digital and technological world. Today’s economies are progressively commanded by a quickening rate of innovative change. Organisations have digitized their
- [Top 10 tips to improve your website and digital identity #Passion4Digital](https://mastersindigitalmarketing.org/digital-identity-tips/) - Here at Salford Business School, our MSc Digital Marketing and Business IT students are often building their own websites and connecting their professional social media networks to create a professional digital identity online. For many careers in IT and business, this digital identity can be a really important and powerful tool. It enables you to engage with a much wider audience
- [How to run an election campaign on Facebook?](https://mastersindigitalmarketing.org/how-to-run-an-election-campaign-on-facebook/) - News that the UK's Conservative Party has been spending more than £100,000 a month on Facebook advertising has its supporters and rivals all wondering if this is money well spent. It seems like a lot of money and indeed, it represents a significantly bigger investment than any of the other main political parties, but then
- [International students: what’s it like studying in the UK?](https://mastersindigitalmarketing.org/international-students-studying-in-the-uk/) - This blog is written by Lavinia, a BSc (Hons) Business Information Technology undergraduate from Romania who is studying in the UK at Salford University. Lavinia shares her experiences on choosing a University, studying abroad, differences in culture and more… Studying in the UK for international students As a second year student at Salford Business School,
- [Successful start-ups in Europe are behind the US](https://mastersindigitalmarketing.org/successful-start-ups/) - Silicon Valley has become a synonym for successful start-ups, innovation and, with its ecosystem of super-moneyed venture capitalists, it is world renowned as a hub for new products and software. Europe meanwhile has struggled to produce the likes of Facebook, Amazon or PayPal, or to garner the levels of investment for its startups. But could
- [Latest on the masters in digital marketing course](https://mastersindigitalmarketing.org/latest-on-the-masters-in-digital-marketing-course-2/) - It’s 28’c outside in Central Thessaloniki but it’s the social media and digital marketing hot topics that are demanding the use of the air con system at City College in Greece! It’s the 3rd leg of the JEMSS partner meetings, a project funded by the European Commission aimed at developing a leading Masters course in
- [Mobilegeddon algorithm asks: is your website a mobile "friend" or a "foe"?](https://mastersindigitalmarketing.org/mobilegeddon-algorithm-asks-is-your-website-a-mobile-friend-or-a-foe/) - The 21st April 2015 is the day when Google is anticipated to roll out its latest mobile search page results ranking algorithm - mobilegeddon. In short - if your website is not mobile devices friendly it is unlikely to be shown in Google’s mobile users search results. The commercially sensitive secret formula that is used
- [Your way to a Digital Marketing career - JEMSS](https://mastersindigitalmarketing.org/digital-marketing-career-jemss/) - The skills and knowledge that can be obtained from Digital Marketing are in increasing demand by marketing professionals. Online advertising, specifically through social media platforms, is now a hugely important way to enable effective marketing and reach existing and prospective clients. The use of these channels enables marketers to better engage with online users. This
- [In search of students interested in Digital and Social Media Marketing](https://mastersindigitalmarketing.org/digital-and-social-media-marketing/) - A three year project (JEMSS) started to develop a Joint European Masters programme in Digital and Social Media Marketing in October 2013. This project aims to develop digital marketing professionals for the new era of marketing. The digital economy evolves and companies need to be more competitive, by adopting new marketing strategies based on new technologies.
- [Viral Marketing, students and JEMSS](https://mastersindigitalmarketing.org/viral-marketing/) - The Internet and in particular social media has rapidly changed marketing. E-mail referrals, online forums and customer reviews have encouraged consumers to share information far more easily than before. Viral marketing describes any strategy that encourages individuals to pass on marketing messages to others, creating the potential for exponential growth in message’s exposure and influence. Before the
- [Why choose digital marketing?](https://mastersindigitalmarketing.org/digital-marketing-trends/) - Digital marketing is pervasive, consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital marketing is an ever-growing source of entertainment, news, shopping and
- [A European MSc Digital Marketing](https://mastersindigitalmarketing.org/msc-digital-marketing/) - Universities from across Europe have joined forces in JEMSS project to develop a MSc Digital Marketing programme that aims to plug the digital skills gap. And its name? Joint European Masters in Digital and Social Media Marketing Now more than ever, digital marketing skills are essential to graduates entering the job market and extensive research conducted
- [Social media marketing, take me to the top!](https://mastersindigitalmarketing.org/social-media-marketing-take-top/) - I am assuming that you, my reader have a curiosity, if not a good understanding of Digital and Social Media Marketing. For those who are wondering, 'is this really is a career or some new age fad that will fade away" let me ask you this, how many years have you been active on Facebook
- [JEMSS - travel internationally and achieve digital marketing success!](https://mastersindigitalmarketing.org/international-digital-marketing/) - JEMSS - explaining who, what and WHERE... Who does JEMSS apply to? Are you passionate about anything and everything search and social media? Are you itching to further your career in the digital marketing industry? Would you relish the opportunity to travel to a new and exciting country? If you answered yes to everything just mentioned
- [A Masters in Digital Marketing: The key to success](https://mastersindigitalmarketing.org/masters-digital-marketing-key-success/) - Having a bachelors degree in a marketing related field might be useful, but have you ever considered the number of people nowadays studying an undergraduate course?! The number is significantly rising and to outshine the competition you have to offer additional skills to the job market. Many courses teach traditional marketing which is based on
- [Algorithm for a Digital Marketing Career](https://mastersindigitalmarketing.org/algorithm-digital-marketing-career/) - So, you want a career in digital marketing? We’re aware of how confusing it can be, which is why we’ve decided to make it easy by providing a solution – the algorithm for a digital marketing career if you will. I’m sure you’ve thought a lot about what you want to do in the future,
- [SME Employability](https://mastersindigitalmarketing.org/sme-employability/) - So, students want the best digital marketing jobs and SMEs want the best digital marketing candidates. How exactly do we go about ensuring that these two elements come together? In an era when SEO and social media in businesses is becoming the back bone to any digital strategy, having completed a SEO course is essential
- [An exciting, dynamic and flexible learning experience](https://mastersindigitalmarketing.org/an-exciting-dynamic-and-flexible-learning-experience/) - Developed in collaboration with leading European Universities and industry, JEMSS will offer a truly international and European Social Media Masters. Balancing both the latest research in Social Media Marketing and the latest best practice from industry; the masters will offer candidates with advanced social media training in a unique learning environment. Cutting edge learning material
- [Meet the leading social media marketers from all over Europe](https://mastersindigitalmarketing.org/meet-the-leading-social-media-marketers-from-all-over-europe/) - Get to know the key partners and co-creators of JEMMS - a dazzling pleiad of prominent universities and companies of proven quality and success in the field of social marketing. This diverse and highly experienced team guarantees you a perfect blend of practice-driven expertise and profound academic knowledge on any social media topic. The University
- [Joint Masters In Digital & Social Media Marketing](https://mastersindigitalmarketing.org/get-a-european-masters-in-seo-social-media-marketing/) - Are you ready for an exciting career in Digital Marketing? As you prepare to build a career as a professional in Digital Marketing, or make your dream of starting your own business a reality, you will need a specific set of skills in order to succeed. Understanding the complexities of Search Engine Optimisation (SEO) is
- [Delivery Stage](https://mastersindigitalmarketing.org/delivery-stage/) - After the development and testing stages, Joint European Masters programme in Search and Social Media Marketing is going to be introduced on national educational markets of partnering universities. The programme will be delivered in English. Strong international element will be a crucial part of the course. We are going to recruit students that seek the
- [Development Stage](https://mastersindigitalmarketing.org/development-stage/) - Development stage is crucial to the success of the project. Taking into consideration all the knowledge we gather during the research stage, we are going to develop the Joint European Masters programme in Search and Social Media Marketing in four general stages. First stage is development of core structure of the course. Our aim is
- [Research Stage](https://mastersindigitalmarketing.org/research-stage/) - Search and social media marketing is exciting area for SMEs. However there is a clear lack of these area specialist around the Europe. The JEMMS project compiled survey around 5 European countries interviewing SMEs and consulting SMEs in search and social media area aiming better understand needs of SMEs and design appropriate study programme. The

## Pages

- [Digital and Social Media Marketing - A Results driven approach (3rd edition, 2025)](https://mastersindigitalmarketing.org/) - Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher
- [Support slides](https://mastersindigitalmarketing.org/book/powerpoint-support-slides/) - Please see below support slides in Microsoft PowerPoint format, which can be used under Creative Commons attribution license. PowerPoint presentation slides for each chapter for the 3rd edition (2025) edition of the Digital and Social Media Marketing book are here: Chapter 0 - Presentation Chapter 1 - Presentation Chapter 2 - Presentation Chapter 3 -
- [Digital and Social Media Marketing: A Results-Driven Approach 2nd edition](https://mastersindigitalmarketing.org/book/) - The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been
- [Free Webinars to help marketers with communications at the time of COVID 19 pandemic](https://mastersindigitalmarketing.org/book/digital-marketing-webinars/) - Join us for three short sessions where international expert panellists share their digital marketing lessons learned at the time of the COVID 19 pandemic. Digital marketers around the globe are now facing unprecedented challenges. It is now up to them to manage internal communications with workforces that find themselves confined to their homes, as well
- [Contact](https://mastersindigitalmarketing.org/contact/) - Lead Partner - Salford Business School University of Salford, The Crescent, Salford, M5 4WT, United Kingdom All Partners University of Lodz Faculty of Management, 22/26 Matejki Str. 90-237 Lodz, Poland Bartlomiej Kurzyk, PhD Tel: +48 502 068 699 The University of Sheffield International Faculty CITY College, 3 Leontos Sofou Str., 546 26, Thessaloniki, Greece Dr. Ana Cruz, Email: acruz@citycollege.sheffield.eu Tel: (+30) 2310 536
- [About](https://mastersindigitalmarketing.org/about-digital-marketing-course/) - JEMSS is an ERASMUS (Lifelong Learning) project part funded by the European Commission, which aims to develop a joint masters programme in Digital and Social Media Marketing. Project Title: Joint European masters in Search and Social Media Marketing (JEMSS) Project Number: 539206-LLP-1-2013-UK-ERASMUS-EQR Grant Agreement: 2013-4140 Sub-programme or KA: ERASMUS Project duration: from 01/10/2013 To 30/09/2016
- [6.7 : PPC report](https://mastersindigitalmarketing.org/course-information/6-0-the-importance-of-ongoing-monitoring/6-7-ppc-report/) - 6.7 : PPC report Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK There are numbers of pay per click systems, for example Google is a familiar one, as is Facebook to many people. They all work slightly differently but ultimately they all produce reports for a very simple purpose – they are all about
- [6.6 : Learning from digital results](https://mastersindigitalmarketing.org/course-information/6-0-the-importance-of-ongoing-monitoring/6-6-learning-from-digital-results/) - 6.6 : Learning from digital results Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK If you’ve taken the effort to import all of your social media network data into your spreadsheet and you’ve started to identify some trends and patterns, the time now is to learn from those results. The trends from different networks
- [6.5 : Using spreadsheets to analyse and populate reports](https://mastersindigitalmarketing.org/course-information/6-0-the-importance-of-ongoing-monitoring/6-5-using-spreadsheets-to-analyse-and-populate-reports/) - 6.5 : Using spreadsheets to analyse and populate reports Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK For the example here, we’ll use Sprout Social, as Sprout Social is a tool which enables you to aggregate together the information that you’ve received from your various social media networks. By doing this, you’re able to
- [6.4 : Accessing data from Twitter](https://mastersindigitalmarketing.org/course-information/6-0-the-importance-of-ongoing-monitoring/6-4-accessing-data-from-twitter/) - 6.4 : Accessing data from Twitter Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK Twitter, as opposed to Google or Facebook, is really about showing you the network that’s building up around your engagements. Twitter data is particularly good at illustrating how popular your messages are with your buyer persona and in comparison to
- [6.3 : Accessing data from Facebook](https://mastersindigitalmarketing.org/course-information/6-0-the-importance-of-ongoing-monitoring/6-3-accessing-data-from-facebook/) - 6.3 : Accessing data from Facebook Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK In contrast to Google Analytics, Facebook is about your community and it’s about people engaging with your content and about engaging with each other. Facebook allows you to see the demographic information of your buyer persona on that particular network
- [6.2 : Accessing data in Google Analytics](https://mastersindigitalmarketing.org/course-information/6-0-the-importance-of-ongoing-monitoring/6-2-accessing-data-in-google-analytics/) - 6.2 : Accessing data in Google Analytics Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK Google Analytics is important and familiar because Google, the search engine, is so popular and so well used, but also because Pay Per Click advertising on Google is so popular and probably for most people the first type of
- [6.1 : Understanding of Social Capital](https://mastersindigitalmarketing.org/course-information/6-0-the-importance-of-ongoing-monitoring/6-1-understanding-of-social-capital/) - 6.1 : Understanding of Social Capital Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK In this day of the sharing economy, which we are so aware of because of social media, it’s important to recognize that all Return on Investment isn’t measured in dollars, pounds, or whichever currency you may work with. Social Capital
- [6.0 : The Importance of Ongoing Monitoring](https://mastersindigitalmarketing.org/course-information/6-0-the-importance-of-ongoing-monitoring/) - 6.0 : The Importance of Ongoing Monitoring Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK In this chapter, we’re going to consider the importance of monitoring and learning from, your engagements. It’s not surprising, and it still does happen, that businesses will go out to social media networks, spend a lot of money, and
- [5.7 : How to create viral content?](https://mastersindigitalmarketing.org/course-information/5-0-choosing-the-right-digital-profiles-for-the-right-audience/5-7-how-to-create-viral-content/) - 5.7 : How to create viral content? Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK While there are many models out there that discuss what viral content is and how to create it, for this particular unit, we’ll make use of Jonah Berger’s six point STEPPS model. There are other models, but the STEPPS
- [5.6 : What makes content to go Viral?](https://mastersindigitalmarketing.org/course-information/5-0-choosing-the-right-digital-profiles-for-the-right-audience/5-6-what-makes-content-to-go-viral/) - 5.6 : What makes content to go Viral? Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK When we hear the word “viral”, we often think of cat videos in relation to social media. Viral also makes us think of virus. And while viruses might not be a good thing, we want our content to
- [5.5 : PPC optimisation](https://mastersindigitalmarketing.org/course-information/5-0-choosing-the-right-digital-profiles-for-the-right-audience/5-5-ppc-optimisation/) - 5.5 : PPC optimisation Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK PPC, or pay per click, is available on search engines and on social media. But it also needs to be considered in relation to what is described as organic. With organic, the strength of your content is what drives “likes” if you’re
- [5.4 : LinkedIn](https://mastersindigitalmarketing.org/course-information/5-0-choosing-the-right-digital-profiles-for-the-right-audience/5-4-linkedin/) - 5.4 : LinkedIn Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK Unlike the other platforms that we’ve discussed, LinkedIn is a professional networking platform. At least that’s what you find when you first arrive there. It is encouraging you to create an online social profile and online social CV but that’is the start of
- [5.3 : Twitter](https://mastersindigitalmarketing.org/course-information/5-0-choosing-the-right-digital-profiles-for-the-right-audience/5-3-twitter/) - 5.3 : Twitter Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK Twitter is a different type of platform and most notable for the fact that it has a limited number of characters that can be used. For business, this encourages creativity because you have to get around that limitation. You may consider using imagery,
- [5.2 : YouTube](https://mastersindigitalmarketing.org/course-information/5-0-choosing-the-right-digital-profiles-for-the-right-audience/5-2-youtube/) - 5.2 : YouTube Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK YouTube might seem initially as a surprising platform to be discussing, but YouTube is, in fact, the second largest search engine in the world. Coupled with the fact that the largest search engine in the world, Google, actually owns YouTube – it makes
- [5.1 : Facebook](https://mastersindigitalmarketing.org/course-information/5-0-choosing-the-right-digital-profiles-for-the-right-audience/5-1-facebook/) - 5.1 : Facebook Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK Facebook is, hopefully, a familiar thing for most people. Facebook has a lot of opportunity for businesses, Facebook provides lots of potential ways of gaining buyer persona’s attention and getting buyer personas through to your own blog and your website. The first thing
- [5.0 : Choosing the right digital profiles for the right audience](https://mastersindigitalmarketing.org/course-information/5-0-choosing-the-right-digital-profiles-for-the-right-audience/) - 5.0 : Choosing the right digital profiles for the right audience Dr. Gordon Fletcher, Senior Lecturer, Salford Business School, UK We’ve already introduced the concept of buyer persona and, with the concept of our platform, a digital platform, we’re really talking about the range of social media that we may already be familiar with, and
- [4.7 : PPC campaign planning](https://mastersindigitalmarketing.org/course-information/4-0-how-campaigns-fit-into-a-wider-implementation/4-7-ppc-campaign-planning/) - 4.7 : PPC campaign planning Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK Whenever you’re planning a pay-per-click campaign, whether it is on Google AdWords, Twitter, or any other social network, there are basic things that you have to bear in mind. The one most important one
- [4.6 : Marketing automation](https://mastersindigitalmarketing.org/course-information/4-0-how-campaigns-fit-into-a-wider-implementation/marketing-automation/) - 4.6 : Marketing automation Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK The beauty of marketing of automation software is that again, depending on the budget of your organization, you can go from something that is fully integrated ecommerce website that gives you an opportunity to create
- [4.5 : Project plan monitoring and review](https://mastersindigitalmarketing.org/course-information/4-0-how-campaigns-fit-into-a-wider-implementation/4-5-project-plan-monitoring-and-review/) - 4.5 : Project plan monitoring and review Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK When you’re monitoring and reviewing your project, is it essential to think about the people who have to be involved in those particular meetings, the information that those individuals will need, and
- [4.4 : Digital project management tools and techniques](https://mastersindigitalmarketing.org/course-information/4-0-how-campaigns-fit-into-a-wider-implementation/4-4-digital-project-management-tools-and-techniques/) - 4.4 : Digital project management tools and techniques Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK In digital marketing, you have to realize that whenever you are project managing, there are numbers of sophisticated tools that you might be able to engage with. But there could be
- [4.3 : Risk management](https://mastersindigitalmarketing.org/course-information/4-0-how-campaigns-fit-into-a-wider-implementation/4-3-risk-management/) - 4.3 : Risk management In digital marketing, every campaign that you have will have risks of things that could potentially go wrong. So, therefore, a way of managing those risks is to actually document them and think about them as the project progresses or review them as the things develop. Risk management is about identifying
- [4.2 : Key elements of campaign management - Gantt chart](https://mastersindigitalmarketing.org/course-information/4-0-how-campaigns-fit-into-a-wider-implementation/4-2-key-elements-of-campaign-management-gantt-chart/) - 4.2 : Key elements of campaign management - Gantt chart Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK One of the key elements of planning is using a tool that is called a Gantt chart. Ultimately it is very difficult for an individual to take in a
- [4.1 : Example company campaign plan](https://mastersindigitalmarketing.org/course-information/4-0-how-campaigns-fit-into-a-wider-implementation/4-1-example-company-campaign-plan/) - 4.1 : Example company campaign plan Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK Digital marketing is an ongoing process. Therefore, it is always useful to break down your calendar year into specific timelines, which could be used to reflect on the processes and procedures being used
- [4.0 : How campaigns fit into a wider implementation](https://mastersindigitalmarketing.org/course-information/4-0-how-campaigns-fit-into-a-wider-implementation/) - 4.0 : How campaigns fit into a wider implementation of the overall strategy Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK There are four different strategies, or four different strands, that might be useful for an organization to consider when it comes to digital. Strategic directions: Marketing
- [3.7 : Develop social media editorial calendar](https://mastersindigitalmarketing.org/course-information/3-0-buyer-persona-development/3-7-develop-social-media-editorial-calendar/) - 3.7 : Develop social media editorial calendar Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK So in terms of social media calendars, it’s important to try and break down your campaigns in different sections so that you have an overall overview of how your structure of the
- [3.6 : PPC keyword vs organic keyword plan](https://mastersindigitalmarketing.org/course-information/3-0-buyer-persona-development/3-6-ppc-keyword-vs-organic-keyword-plan/) - 3.6 : PPC keyword vs organic keyword plan Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK When you’re developing your buyer persona content in terms of keyword research, you also have to bear in mind that there are certain ways that you would be able to target
- [3.5 : Develop keyword plan for a campaign](https://mastersindigitalmarketing.org/course-information/3-0-buyer-persona-development/3-5-develop-keyword-plan-for-a-campaign/) - 3.5 : Develop keyword plan for a campaign Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK Once you’ve identified that you will have a specific campaign that will have a specific objective and specific target audience or specific interactions with the buyer persona, you have to think
- [3.4 : Social media channels for buyer persona](https://mastersindigitalmarketing.org/course-information/3-0-buyer-persona-development/3-4-social-media-channels-for-buyer-persona/) - 3.4 : Social media channels for buyer persona Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK When you have developed an understanding of your buyer persona and their preference for social networks, it is important to try and understand what is the best way for you to
- [3.3 : Keyword research for buyer persona](https://mastersindigitalmarketing.org/course-information/3-0-buyer-persona-development/3-3-keyword-research-for-buyer-persona/) - 3.3 : Keyword research for buyer persona Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK Keyword research is essentially an opportunity for you to identify the keyword phrases – so it could be two words, three words, or a sentence long query – that people would be
- [3.2 : Planning integration of search and social media](https://mastersindigitalmarketing.org/course-information/3-0-buyer-persona-development/3-2-planning-integration-of-search-and-social-media/) - 3.2 : Planning integration of search and social media Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK As I mentioned before, search and social media marketing are the two most common activities that people do online. And therefore, understanding those two activities gives you an insight into
- [3.1 : Target audience](https://mastersindigitalmarketing.org/course-information/3-0-buyer-persona-development/3-1-target-audience/) - 3.1 : Target audience Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK When you think about your buyer persona, most of them are either using social media or using search engines as the two most frequent activities when they are online. Some of the most frequent activities
- [3.0 : Buyer persona development](https://mastersindigitalmarketing.org/course-information/3-0-buyer-persona-development/) - 3.0 : Buyer persona development Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK Before we start creating content for digital images, video, text, sound – we have to think who is this content targeted at – and this is where we have a concept of something of
- [2.7 : Communities focused engagement](https://mastersindigitalmarketing.org/course-information/understanding-the-different-nature-of-digital-channels/2-7-communities-focused-engagement/) - 2.7 : Communities focused engagement Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK Continuous engagement with the communities that the organization is interested in or the communities that are interested in the organization – we want to know who are these communities? What are they trying to achieve? What’s their demographic, geographic, and digital
- [2.6 : Paid channels overview - search and social](https://mastersindigitalmarketing.org/course-information/understanding-the-different-nature-of-digital-channels/2-6-paid-channels-overview-search-and-social/) - 2.6 : Paid channels overview - search and social Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK With increased competition, organizations are competing to attract the attention of the buyers. It is not enough any more to rely upon organic engagement with our buyers on the internet. But we need to also consider paid
- [2.5 : Mobile marketing and how it could be used](https://mastersindigitalmarketing.org/course-information/understanding-the-different-nature-of-digital-channels/2-5-mobile-marketing-and-how-it-could-be-used/) - 2.5 : Mobile marketing and how it could be used Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK The development of mobile devices such as smartphones, tablets, Google glasses, and also smart watches, has really transformed digital marketing. These powerful devices combine information, communication, and entertainment, and allow consumers to interact with products and
- [2.4 : Affiliate marketing and how it can be used](https://mastersindigitalmarketing.org/course-information/understanding-the-different-nature-of-digital-channels/2-4-affiliate-marketing-and-how-it-can-be-used/) - 2.4 : Affiliate marketing and how it can be used Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK You may have seen adverts on websites where you are surfing, encouraging you to click on them, either at the top or at the sides of that particular site. Banner adverts or ads are usually an
- [2.3 : Email marketing and how it can be used](https://mastersindigitalmarketing.org/course-information/understanding-the-different-nature-of-digital-channels/2-3-email-marketing-and-how-it-can-be-used/) - 2.3 : Email marketing and how it can be used Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK Typically we will receive a number of emails throughout the day, sometimes perhaps as a part of a promotional message, so sometimes maybe just communications from different suppliers. But email marketing is a typically outbound type
- [2.2 : Social Media – National Differences](https://mastersindigitalmarketing.org/course-information/understanding-the-different-nature-of-digital-channels/2-2-social-media-national-differences/) - 2.2 : Social Media – National Differences Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK Most of us use social media platforms for sending messages, sharing photographs and videos, or participating in some kind of forums. Social media engagement is first of all about engaging audiences and second about driving traffic to our website
- [2.1: Search Engines – National Differences](https://mastersindigitalmarketing.org/course-information/understanding-the-different-nature-of-digital-channels/search-engines-national-differences/) - 2.1 : Search Engines – National Differences Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK Search engine marketing is about increasing the visibility of the websites on the search engine results pages, known as SERP. SERP = Search Engine Results Page Search engines are free tools that are available on the internet and they
- [2. 0 : Understanding the different nature of digital channels](https://mastersindigitalmarketing.org/course-information/understanding-the-different-nature-of-digital-channels/) - 2.0 : Understanding the different nature of digital channels based on geographic, demographic, and digital fit for a campaign Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK Before the development of the internet, marketing communication used to be carried out through traditional media such as television, radio, bill posters, and through the direct mail.
- [1.7 : Introduction to Online Branding](https://mastersindigitalmarketing.org/course-information/1-0-why-digital-and-social-media-marketing-is-important/1-7-introduction-to-online-branding/) - 1.7 : Introduction to Online Branding Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK In this unit, we’re going to look at how organizations are trying to promote their brands online. Online branding is about trying to create an asset online of the brand. A brand is a name, term [slogan], sign, symbol, or
- [1.6 : Introduction to Core Concepts](https://mastersindigitalmarketing.org/course-information/1-0-why-digital-and-social-media-marketing-is-important/1782-2/) - 1.6 : Introduction to Core Concepts What is the Digital Economy? Colin Telford, Managing Partner, The Candidate Ltd, UK For us, the digital economy is the opportunity – it’s everything that goes on within the digital world that produces the need for labour, and a resource for candidates and for employees that we provide. What
- [1.5 : The Consumer Journey to Online Purchase](https://mastersindigitalmarketing.org/course-information/1-0-why-digital-and-social-media-marketing-is-important/1-5-the-consumer-journey-to-online-purchase/) - 1.5 : The Consumer Journey to Online Purchase Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK In this unit, we’re going to look at how consumers go through buying things online, what is knows as an Online Consumer Journey. If we think typically, traditionally when consumers purchase products or services offline, they first of
- [1.4 : Digital Business Maturity Model](https://mastersindigitalmarketing.org/course-information/1-0-why-digital-and-social-media-marketing-is-important/1-4-digital-business-maturity-model/) - 1.4 : Digital Business Maturity Model Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK In this unit, we’re going to look at the Digital Maturity Model. Organizations go through different stages in terms of adopting digital technologies within their organization. All organizations are at different levels of adoption of digital technology Some organizations perhaps
- [1.3 : Developing SMART Objectives](https://mastersindigitalmarketing.org/course-information/1-0-why-digital-and-social-media-marketing-is-important/1-3-developing-smart-objectives/) - 1.3 : Developing SMART Objectives Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK In unit 3, we’re going to look at what objectives the organization is going to set itself in terms of its digital marketing strategy. Remember in Unit 2, we looked at the long-term planning in terms of identifying the SWOT, well
- [1.2 : SWOT Analysis](https://mastersindigitalmarketing.org/course-information/1-0-why-digital-and-social-media-marketing-is-important/1772-2/) - 1.2 : SWOT Analysis Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK As part of the strategic planning, we need to understand what do our customers think, what to our competitors think, what do our stakeholders externally think, and also perhaps what do investors externally think of the business. A stakeholder is anyone who
- [1.1 : Introduction to Strategic Planning](https://mastersindigitalmarketing.org/course-information/1-0-why-digital-and-social-media-marketing-is-important/1-1-introduction-to-strategic-planning/) - 1.1 : Introduction to Strategic Planning Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK In this introductory unit, we are going to look at why Digital Marketing is important today and in the future. Marketers have been trying to seek the attention of their audiences for a long time. They want to understand why
- [Course](https://mastersindigitalmarketing.org/course-information/) - Why do you need Digital and Social Media Marketing Massive Open Online-learning Course (MOOC)? With budgets for digital marketing constantly growing, organisations are facing a major skills shortage. The need for individuals who understand business combined with technical knowledge in Digital Marketing has never been greater. This Digital and Social Media Marketing MOOC course is
- [1.0 : Why Digital and Social Media Marketing is important?](https://mastersindigitalmarketing.org/course-information/1-0-why-digital-and-social-media-marketing-is-important/) - Why Digital and Social Media Marketing is important? Dr. Aleksej Heinze, Associate Professor at KEDGE Business School (France), Visiting Lecturer, Salford Business School, UK Hi. Welcome to our Digital and Social Media Marketing MOOC. My name is Aleksej Heinze, and two of my colleagues, Gordon Fletcher as well as Tahir Rashid, will be taking you
- [Digital marketing case studies](https://mastersindigitalmarketing.org/book/digital-marketing-case-studies/) - Below you will find detailed digital marketing case studies related to all chapters of the Digital and Social Media Marketing book. Please re-visit this page regularly since we plan to keep it populated with the latest case studies. We are particularly interested in sharing with you industry recognised, awards worthy case studies and are working
- [Advisory board](https://mastersindigitalmarketing.org/your-community/advisory-board/) - This Digital and Social Media Marketing resource is based on a number of crowdsourced ideas and feedback and we would like to thank thousands of individuals who have fed into the development of this course. In particular the following individuals these Advisory Board members Barry Adams - Polemic North Press State of Digital - UK
- [Digital and Social Media Marketing Conference 2016](https://mastersindigitalmarketing.org/digital-and-social-media-marketing-conference/) - The inaugural Digital and Social Media Marketing conference #passion4digital took place on the 14th September in Sofia, Bulgaria. Digital and Social Media Marketing conference highlights https://www.youtube.com/watch?v=JbIsNOxbGdM The aim of the Digital and Social Media Marketing conference was to help you to learn how digital marketing can help your organisation to advance to the next level,
- [Community](https://mastersindigitalmarketing.org/your-community/) - Join us on Facebook and Twitter to become involved in our #passion4digital community today! Develop your WordPress skills on our dedicated free platform - my.mastersindigitalmarketing.org Post your thoughts, experiences and even digital marketing tips to become part of your growing European community!
- [Students and Graduates](https://mastersindigitalmarketing.org/students/) - Meet members of our international community of passionate and enthusiastic digital marketing students and graduates! If you've got a #passion4digital get in touch and join our community! Hi, I’m Maria Villa, a MSc Marketing student from Medellín, Colombia! I really enjoy applying marketing theory into real life situations. I’m am still learning about the technical
- [Partners](https://mastersindigitalmarketing.org/your-community/partners/) - The University of Salford The University of Salford (UoS) is a Higher Education Institution (HEI), with over 19000 students (3000 international), offering a wide range of courses at both Further Education (FE) and Higher Education (HE) levels. The University is renowned for its partnerships with industry, business and the public sector. Steeped in heritage commencing

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