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    • 1.0 : Why Digital and Social Media Marketing is important?
      • 1.1 : Introduction to Strategic Planning
      • 1.2 : SWOT Analysis
      • 1.3 : Developing SMART Objectives
      • 1.4 : Digital Business Maturity Model
      • 1.5 : The Consumer Journey to Online Purchase
      • 1.6 : Introduction to Core Concepts
      • 1.7 : Introduction to Online Branding
    • 2. 0 : Understanding the different nature of digital channels
      • 2.1: Search Engines – National Differences
      • 2.2 : Social Media – National Differences
      • 2.3 : Email marketing and how it can be used
      • 2.4 : Affiliate marketing and how it can be used
      • 2.5 : Mobile marketing and how it could be used
      • 2.6 : Paid channels overview – search and social
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      • 3.3 : Keyword research for buyer persona
      • 3.4 : Social media channels for buyer persona
      • 3.5 : Develop keyword plan for a campaign
      • 3.6 : PPC keyword vs organic keyword plan
      • 3.7 : Develop social media editorial calendar
    • 4.0 : How campaigns fit into a wider implementation
      • 4.1 : Example company campaign plan
      • 4.2 : Key elements of campaign management – Gantt chart
      • 4.3 : Risk management
      • 4.4 : Digital project management tools and techniques
      • 4.5 : Project plan monitoring and review
      • 4.6 : Marketing automation
      • 4.7 : PPC campaign planning
    • 5.0 : Choosing the right digital profiles for the right audience
      • 5.1 : Facebook
      • 5.2 : YouTube
      • 5.3 : Twitter
      • 5.4 : LinkedIn
      • 5.5 : PPC optimisation
      • 5.6 : What makes content to go Viral?
      • 5.7 : How to create viral content?
    • 6.0 : The Importance of Ongoing Monitoring
      • 6.1 : Understanding of Social Capital
      • 6.2 : Accessing data in Google Analytics
      • 6.3 : Accessing data from Facebook
      • 6.4 : Accessing data from Twitter
      • 6.5 : Using spreadsheets to analyse and populate reports
      • 6.6 : Learning from digital results
      • 6.7 : PPC report
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EU Search Awards 2016

EU Search Awards 2016

Why winning is not always Everything

Posted on May 10, 2016May 20, 2016 by Alex Fenton

Dr Tahir Rashid attended the EU Search Awards on 4th of May 2016 along with other members of Salford Business School. They attended the event in Paris as Double nominees for Best Use of Search- Third Sector and Best Low Budget Campaign for the #passion4digital MOOC. This is their story.  Paris has often been described as[…]

Posted in digital marketing Tagged EU Search Awards 2016

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