The skills and knowledge that can be obtained from Digital Marketing are in increasing demand by marketing professionals. Online advertising, specifically through social media platforms, is now a hugely important way to enable effective marketing and reach existing and prospective clients. The use of these channels enables marketers to better engage with online users. This demonstrates the power of influence that digital media holds.
The world of Digital Marketing is constantly changing, providing marketers with many challenges, but also some great opportunities.
How can the JEMSS project provide you with the tools needed to succeed in your Digital Marketing career?
Due to the benefits modern technology provides, it is highly likely that in some markets digital media will very soon replace traditional forms of marketing.
One of the main benefits of digital marketing is the ease with which results can be tracked and monitored. It is therefore no longer necessary to conduct time consuming research where results of a campaign are reported months after completion. Digital marketing makes it possible to view responses and measure a digital marketing campaign success in real-time.
Some key Digital Marketing strategies:
- Website and search engine optimised (SEO) content
- Internet banner ads
- Online video content
- Email marketing
- Social media marketing (Facebook, Twitter, LinkedIn, Google+ etc.)
- Pay-Per-Click (PPC) advertising
- Mobile marketing (mobile optimised websites, SMS, MMS, etc.)
The Joint Masters in Digital and Social Media Marketing
The Joint Masters in Digital and Social Media Marketing aims to introduce students to the latest developments in marketing. This postgraduate course is grounded in industry relevant research with key professional involvement. The learning experience of this new course is aimed at individuals who are passionate and serious about a career in Digital Marketing.
‘The Degree has been developed for the industry by the industry’
What you will learn:
• Key digital marketing skills
• Opportunity to enhance teamwork, communication and presentation skills
• Gain access to academic and industry experts in the field of digital marketing
• Undertake real life case studies and intensive digital marketing projects
The course also provides the opportunity to study within Five European countries, allowing students to benefit from a highly desirable International study experience.
‘The degree provides students with a unique and industry leading learning experience’
What about the career opportunities?
This is perhaps the most important question for anyone looking to invest their time and energy to their higher education.
‘Digital Marketing degrees are in more demand than ever from employers’
Whether you are looking for a role in an SME or even if you are creating your own digital business, the programme will provide you with the industry knowledge you need to succeed!
Here are just some of the possible career opportunities open to you on completion of the Joint Masters:
- Online Marketing Executive
- SEO and PR Executive
- Affiliate Executive
- PR Manager
- Media Executive
- Content Editor
- PPC Executive
- Head of Digital Marketing
- Marketing Director
- SEO Specialist
- Entrepreneur Digital Marketer