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    • 1.0 : Why Digital and Social Media Marketing is important?
      • 1.1 : Introduction to Strategic Planning
      • 1.2 : SWOT Analysis
      • 1.3 : Developing SMART Objectives
      • 1.4 : Digital Business Maturity Model
      • 1.5 : The Consumer Journey to Online Purchase
      • 1.6 : Introduction to Core Concepts
      • 1.7 : Introduction to Online Branding
    • 2. 0 : Understanding the different nature of digital channels
      • 2.1: Search Engines – National Differences
      • 2.2 : Social Media – National Differences
      • 2.3 : Email marketing and how it can be used
      • 2.4 : Affiliate marketing and how it can be used
      • 2.5 : Mobile marketing and how it could be used
      • 2.6 : Paid channels overview – search and social
      • 2.7 : Communities focused engagement
    • 3.0 : Buyer persona development
      • 3.1 : Target audience
      • 3.2 : Planning integration of search and social media
      • 3.3 : Keyword research for buyer persona
      • 3.4 : Social media channels for buyer persona
      • 3.5 : Develop keyword plan for a campaign
      • 3.6 : PPC keyword vs organic keyword plan
      • 3.7 : Develop social media editorial calendar
    • 4.0 : How campaigns fit into a wider implementation
      • 4.1 : Example company campaign plan
      • 4.2 : Key elements of campaign management – Gantt chart
      • 4.3 : Risk management
      • 4.4 : Digital project management tools and techniques
      • 4.5 : Project plan monitoring and review
      • 4.6 : Marketing automation
      • 4.7 : PPC campaign planning
    • 5.0 : Choosing the right digital profiles for the right audience
      • 5.1 : Facebook
      • 5.2 : YouTube
      • 5.3 : Twitter
      • 5.4 : LinkedIn
      • 5.5 : PPC optimisation
      • 5.6 : What makes content to go Viral?
      • 5.7 : How to create viral content?
    • 6.0 : The Importance of Ongoing Monitoring
      • 6.1 : Understanding of Social Capital
      • 6.2 : Accessing data in Google Analytics
      • 6.3 : Accessing data from Facebook
      • 6.4 : Accessing data from Twitter
      • 6.5 : Using spreadsheets to analyse and populate reports
      • 6.6 : Learning from digital results
      • 6.7 : PPC report
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July 7, 2015 Alex Fenton

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