This blog is written by Lavinia, a BSc (Hons) Business Information Technology undergraduate from Romania who is studying in the UK at Salford University. Lavinia shares her experiences on choosing a University, studying abroad, differences in culture and more… Studying in the UK for international students As a second year student at Salford Business School,[…]
It’s 28’c outside in Central Thessaloniki but it’s the social media and digital marketing hot topics that are demanding the use of the air con system at City College in Greece! It’s the 3rd leg of the JEMSS partner meetings, a project funded by the European Commission aimed at developing a leading Masters course in Digital Marketing. Representatives from leading universities across Europe bring insights into their respective local markets and sectors, delivering how they interact with Europe as a whole.
Here at Salford Business School, our MSc Digital Marketing and Business IT students are often building their own websites and connecting their professional social media networks to create a professional digital identity online. For many careers in IT and business, this digital identity can be a really important and powerful tool. It enables you to engage with a much wider audience[…]
The 21st April 2015 is the day when Google is anticipated to roll out its latest mobile search page results ranking algorithm – mobilegeddon. In short – if your website is not mobile devices friendly it is unlikely to be shown in Google’s mobile users search results. The commercially sensitive secret formula that is used[…]
News that the UK’s Conservative Party has been spending more than £100,000 a month on Facebook advertising has its supporters and rivals all wondering if this is money well spent. It seems like a lot of money and indeed, it represents a significantly bigger investment than any of the other main political parties, but then[…]
Silicon Valley has become a synonym for successful start-ups, innovation and, with its ecosystem of super-moneyed venture capitalists, it is world renowned as a hub for new products and software. Europe meanwhile has struggled to produce the likes of Facebook, Amazon or PayPal, or to garner the levels of investment for its startups. But could[…]
The skills and knowledge that can be obtained from Digital Marketing are in increasing demand by marketing professionals. Online advertising, specifically through social media platforms, is now a hugely important way to enable effective marketing and reach existing and prospective clients. The use of these channels enables marketers to better engage with online users. This[…]
A three year project (JEMSS) started to develop a Joint European Masters programme in Digital and Social Media Marketing in October 2013. This project aims to develop digital marketing professionals for the new era of marketing. The digital economy evolves and companies need to be more competitive, by adopting new marketing strategies based on new technologies.[…]
The Internet and in particular social media has rapidly changed marketing. E-mail referrals, online forums and customer reviews have encouraged consumers to share information far more easily than before. Viral marketing describes any strategy that encourages individuals to pass on marketing messages to others, creating the potential for exponential growth in message’s exposure and influence. Before the[…]
Digital marketing is pervasive, consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital marketing is an ever-growing source of entertainment, news, shopping and[…]