Eglė Žalnerauskaitė was a Marketing BSc student at Kaunas University of Technology in Lithuania. She wanted to build and strengthen her social media skills and therefore did a 10-week internship with an agency named COCOs. Read all about the benefits of her internship here! Cocos is a digital marketing agency located in Kaunas, Lithuania. The[…]
Konrad Wiśniewski like many other students wanted to do an internship to build his skills whilst studying. He was offered a placement at ATOM Media and gives us an account of the social media and ePR skills he built doing this internship. Konrad Wiśniewski, Journalism and Social Communication, University of Lodz ATOM Agency needed help to free[…]
This post is a step by step guide to jump-start your SEO carrier.
We begin with 2 effective keyword research tactics. Then we move on to making sure you know everything there is to know about on-page SEO. That’s all part of the warm-up cause scoring quality backlinks is what matters the most – we have 4 great tricks for you to make it happen.
After reading this article you will be able to generate traffic to your website and validate your ‘million dollar’ idea. A lot has changed in the recent years, so sit back and educate yourself.
Digital and Social Media Marketing conference 2016 is here!
Be a part of the digital revolution that is sweeping across the globe and Europe is caught up right in the centre of it! Digital Marketing budgets are increasing so there are higher demands on the teams to deliver the ever growing expectations of internal and external stakeholders. These stakeholders expect the new revenue streams to come from online digital channels.
Whether it is search engine optimisation, social media optimisation or mobile marketing, there are a number of developments to be taken into account when creating a digital marketing strategy for any organisation. Where do you start? At the inaugural digital and social media marketing conference 2016.
When I run executive training in Search and Social Media Marketing sessions among first things that I will be asked is, “what is a digital marketing strategy?” A simple answer is difficult as my response will always start with the statement, “It depends!” However, when confronted with writing a book on Digital and Social Media[…]
The spirit of JEMSS project with the hands on element of Masters in Digital is to encourage internships and work placements for students whilst studying. Highlighting successful internships with the JEMSS University partners we’re showcasing the first of a series of blogs to give students and businesses and insight into the benefits of such placements[…]
This is Toka’s Story of how his #passion4digital led by Social Media & Digital Marketing MOOC delivered by the Salford Business School and how it has transformed his dreams of making a living online into reality. Hi! I’m Toka (meaning: high quality/standard) and my quest to work in digital began when I was 15. Being African[…]
I’m a MOOC lover. In my gap year, I was most commonly found streaming MOOC lectures in my bedroom. For someone who loves to learn, the concept of MOOCs is paradise – free learning from the best experts in the world. However, the MOOC hype began to quickly die down when a variety of challenges[…]
Earlier this year we began our work on a new platform specifically created for #passion4digital community. Since then, the platform has went through many changes, improvements, Guerrilla usability testing and even challenges. The work conducted for this platform was also used by me, a final year Salford Business School student for my dissertation project as[…]
What makes content viral? In a society where blogs, images, tweets and videos have the potential to be global worldwide phenomena reaching and engaging audiences in minutes we look at what contributes to them becoming viral and it’s usefulness in digital marketing.
The holy grail of successful content marketing campaign is that the content resonates with your buyer personas. Once your buyer persona engage with your content and start sharing it on your behalf the content becomes viral. One of the common challenges for students on the MSc Digitial Marketing is to see how different types of content resonate with buyer persona. Therefore it is alwyas a process of testing and learning which is needed for developing a successfull digitla marketing strategy.
When looking at virility of content and in particular when it comes to evaluating videos, a number of different models are available including the Berger’s (2013) STEPPS framework. Let’s have a detailed look at what the STEPPS model offers for a viral markeitng campaign. […]