What have we learned from the #NorthernDigitalAwards 2016?

Posted on February 10, 2016February 10, 2016 by Aleksej Heinze

On Thursday 28th January a team of three postgraduate students, five members of staff and two company partners from the Candidate Ltd set off on a journey to the Northern Digital Awards 2016.

digital marketing relationship

Salford Business School was up for a nomination with the Candidate Ltd for the best digital marketing campaign in third sector as part of project that develops a Joint Masters in Digital and Social Media Marketing. The campaign was around the massive open online course (MOOC) which allows free education in Digital Marketing and attracted over 14k students from around the globe.

We did not win, but the actual process of attending the Northern Digital Awards 2016 was an educational experience that you cannot read about – you have to experience it. offers a number of extra curricular activities for students to engage in developing their professional brand – see Creative Entrepreneur event as well as networks and attending of these awards one of these great occasions.

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My masters in digital marketing #passion4digital community

A new home for #passion4digital community

Posted on February 10, 2016February 22, 2016 by Aleksej Heinze

UPDATED February 22, 2016

The submission stage for the survey has concluded. We would like to thank everyone for the time taken to complete the survey and the valuable answers.

We are pleased to announce that following the prize draw, Harriett Clarke has been selected as the winner of the Amazon Voucher. Please see below our winner’s kind words:

“Oh WOW what can I say I am most delighted to have won!!!! And as for my participating in improving the #passion4digital platform: I am an advocate of further education and learning. It is fantastic that the #passion4digital platform has enabled persons from as far as my country Jamaica, to access such a beneficial course as the digital and social media marketing which has helped to dispel the notion that Social Media is only about getting a Facebook or Twitter account. The course has helped us to see that it is a very important part of the marketing and advertising process which is to be taken very seriously when developing a successful marketing campaign. I look forward to some day being able to access a Masters Degree from this very platform #passion4digital which has helped to broaden my digital marketing and social media skills.”

Apart from the work we are conducting on developing a MOOC, writing the core text book for the Joint Masters in Digital and Social Media Marketing course, we are involved in creating a new platform for the continuously growing #passion4digital community.

If you were already using Creative Hive platform, you will be happy to find out that #passion4digital community will have its own platform created to enhance your learning experience. Your new website address will be: http://my.mastersindigitalmarketing.org/YOUR_WEBSITE_NAME.

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Why does the history of SEO matter?

Posted on January 27, 2016March 9, 2016 by Aleksej Heinze

As the old saying goes – history repeats itself and this is no different when looking at the history of SEO and the digital marketing field – although the tools might be new and evolving the one aspect of digital marketing that remains constant is change.

The history of Search Engine Optimisation (SEO) allows us to chart the main developments associated with it’s constant evolution – during which these four pillars of SEO stood the test of time –

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Digital Marketing students Salford Business School

How to refine a digital marketing strategy?

Posted on December 12, 2015December 14, 2015 by Aleksej Heinze

Creating sharable content is one of the strengths of digital marketing communications. The success of a digital marketing strategy can be measured by the resonance that marketing communications content receives with its target audience. Organisations are looking for ways to develop digital content that is relevant to their target audience and then to measure how that audience engages with the content.

It is important, for the successful implementation of a digital marketing strategy, to target the right channels with the right messages. For example, social media is often used for awareness raising, so may be inappropriate for sales related content.

Digital marketing channels – Customer journey to online purchase

However, the above data from Customer journey to online purchase suggests that for example the decision to buy a room night in a hotel in the UK will often be influenced by social media – hence it would be appropriate to have sales related communications here.

One of the techniques that works well in digital marketing is to try small scale projects to observe the impact and learn from that engagement. Based on the results an activity and or the message could be stopped, replicated or refined.

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Fresh views from Student Interns: Testimonial from a JEMSS Intern

Posted on October 19, 2015December 12, 2015 by Aleksej Heinze

Digital social media marketing is not just the new trend from the marketing field that shifted the way businesses think – but also a great opportunity for the young generation to share their thoughts so that the leaders in this field learn from their fresh views! In this context, we would like to share with[…]

Week 3: MOOC Chapter 3 goes live

Posted on October 14, 2015October 14, 2015 by Aleksej Heinze

As you may already be aware the Digital and Social Media Marketing MOOC chapter 3 has gone live. This means we are almost halfway through the execution of the online course, with almost 11,000 students signed up its becoming more and more popular. It is not too late to join – so here’s your guide[…]

Thinking Digital Manchester, wants student’s like you.

Posted on October 5, 2015October 5, 2015 by Aleksej Heinze

Young innovators and entrepreneurs are invited to apply for free places at the world-class forum. The Emerging Talent Fund welcomes rising talents to attend the Thinking Digital Manchester Conference free of charge. We’re looking for promising entrepreneurs, innovators, tinkerers, researchers, communicators and students in technology, science, entrepreneurship, innovation and/or creativity. After 8 fantastic years in[…]