This blog was written by Alexander Christov, University of National and World Economy, one of the partners from JEMSS; He gives you a detailed insight on growing businesses due to the use of Digital Marketing in Bulgaria. It seems, that digital marketing and social media management in Bulgaria is developing – just like everywhere[…]
This blog is written by Rimantas Gatautis and Elena Vitkauskaitė, two of the Joint Masters in Digital Marketing tutors from Lithuania. It details their student’s success in the Google Online Marketing Challenge, an international marketing competition! While teaching digital marketing at the Kaunas University of Technology, we have supervised 35 teams of students who took[…]
Yes, you are right, it is keyword density we are discussing here. This is in the face of perennial discussions around “SEO is dead”, “Keywords are dead” and “Links are dead”. But we are in 2015, not 1995 – do we need to worry about keywords now? Google released a hummingbird update a couple of[…]
The development of the JEMSS project, which will ultimately produce a market leading Joint European Masters In Digital and Social Media Marketing, is well under way and in fact has now passed the half way stage. What began as an idea from deep within the academic think tanks of European Universities, is now blossoming into[…]
There is no doubt that the digital marketing is constantly growing, evolving and changing at a level beyond our control. Therefore we have to continuously stay up to date with the latest from the digital and technological world. Today’s economies are progressively commanded by a quickening rate of innovative change. Organisations have digitized their[…]
It’s 28’c outside in Central Thessaloniki but it’s the social media and digital marketing hot topics that are demanding the use of the air con system at City College in Greece! It’s the 3rd leg of the JEMSS partner meetings, a project funded by the European Commission aimed at developing a leading Masters course in Digital Marketing. Representatives from leading universities across Europe bring insights into their respective local markets and sectors, delivering how they interact with Europe as a whole.
Silicon Valley has become a synonym for successful start-ups, innovation and, with its ecosystem of super-moneyed venture capitalists, it is world renowned as a hub for new products and software. Europe meanwhile has struggled to produce the likes of Facebook, Amazon or PayPal, or to garner the levels of investment for its startups. But could[…]
The skills and knowledge that can be obtained from Digital Marketing are in increasing demand by marketing professionals. Online advertising, specifically through social media platforms, is now a hugely important way to enable effective marketing and reach existing and prospective clients. The use of these channels enables marketers to better engage with online users. This[…]
A three year project (JEMSS) started to develop a Joint European Masters programme in Digital and Social Media Marketing in October 2013. This project aims to develop digital marketing professionals for the new era of marketing. The digital economy evolves and companies need to be more competitive, by adopting new marketing strategies based on new technologies.[…]
The Internet and in particular social media has rapidly changed marketing. E-mail referrals, online forums and customer reviews have encouraged consumers to share information far more easily than before. Viral marketing describes any strategy that encourages individuals to pass on marketing messages to others, creating the potential for exponential growth in message’s exposure and influence. Before the[…]